Responsibilities Role Overview: As Growth and Acquisition Manager, you will be responsible for driving customer acquisition strategies, increasing brand awareness, and managing customer lifecycle marketing. You will need to work collaboratively across teams to develop, implement, and optimise multi-channel marketing campaigns that acquire new customers for Parsley Box and deliver against measurable results, across both digital and traditional channels. Key Responsibilities: Develop and Execute Growth Strategies : Lead the development and execution of acquisition campaigns that drive customer growth across a mix of digital and traditional channels (e.g., paid search, SEO, social media, display advertising, email marketing, TV, radio, press, direct mail, partnerships, and affiliate marketing). Target New Audiences : Develop campaigns to unlock new target customer groups for Parsley Box and look for innovation ways to grow our database and provide meaningful engagement Content distribution – Ensure Parsley Box content and thought-leadership is distributed in the right way and right channel to support new customer acquisition and influencing metrics and brand impact End-to-End Campaign Management : Own the full cycle of growth and acquisition campaigns, from ideation to execution and performance analysis. This includes setting objectives, budgeting, testing, optimisation, and reporting. Data-Driven Decision Making : Use customer insights, data, and performance analytics to refine and improve campaign strategies. Continuously test and optimise to achieve the best ROI. Creative Strategy & Execution : Collaborate with the marketing and creative teams to develop engaging, on-brand campaign creatives and messaging that resonate with target audiences across both digital and traditional platforms. Cross-functional Collaboration : Work closely with product, customer service, sales, and data teams to ensure campaigns align with overall business goals and deliver consistent messaging. Customer Journey Optimisation : Identify and implement strategies to improve the customer acquisition funnel, from initial engagement through to conversion and repeat purchase. Budget Management : Own the budget for growth and acquisition campaigns, ensuring cost-effective use of resources and staying within budget whilst maximising impact. Reporting & Analysis : Regularly report on key campaign KPIs and ROI, providing actionable insights to senior leadership. Traditional Media Expertise : Manage press relations, handle relationships with media outlets, and ensure the successful integration of traditional media such as TV, radio, and print advertising into the acquisition strategy. Market Trend Monitoring: Stay up to date with industry trends, competitor activities, and new acquisition channels, ensuring Parsley Box remains competitive in both digital and traditional dia spaces. Key Relationships Reports to Head of Brand Key internal relationships Retention Marketing Manager Finance Brand Marketing Co-ordinator Tech Key external relationships Agencies Measured on New customer numbers vs target, CAC, CLTC, conversion, retention, churn, revenue and ROI On/offline campaign performance including engagement, conversion and ROAS Brand equity metrics including revenue, profit, brand awareness and NPS Experience & Skills Needed 5 years of hands-on experience in growth and customer acquisition marketing, ideally within e-commerce, FMCG, or food industries. Proficient in data analysis, using platforms such as Google Analytics, Excel, and CRM systems to track, report, and optimise performance. Deep understanding of both digital and traditional marketing channels, including paid and organic search, social media, display, email, TV, radio, press, and direct mail. Ability to think both creatively and strategically, bringing innovative ideas to life while aligning with the brand vision and objectives. Experience managing campaigns from concept to execution, with a strong focus on performance and ROI. Experience with digital marketing platforms such as Google Ads, Facebook Ads, and programmatic advertising. Familiarity with automation tools and CRM platforms (e.g., HubSpot, Salesforce) is a plus. Experience managing traditional media campaigns, including press relations, TV, radio, and print advertising. Highly organised with the ability to manage multiple projects simultaneously, balancing creativity with deadlines and budget constraints. Exceptional verbal and written communication skills, with the ability to influence internal stakeholders and present data-driven insights clearly. A collaborative mindset with the ability to work cross-functionally, build relationships, and motivate teams to achieve common goals. A genuine interest in the food industry and the growing demand for convenient, high-quality meals, with the creativity to drive new customer acquisition methods What we offer: Salary up to £45,000 (depending on experience) 6% company pension contribution (you contribute 5%) to help you plan for your future. Private Medical Insurance. Life insurance at 2x salary. 33 days annual leave including public holidays. Annual leave increases by 1 day after 2, 4 and 6 years’ service. 2 wellbeing days per year to proactively support your physical and mental wellbeing. Flexible working options including use of the office and working from home up to 2 days a week. Option to purchase additional annual leave, cycle to work and health screening through our salary sacrifice portal. Modern workspace with onsite parking, café, free gym access, changing rooms with drying lockers, free fruit, lunches and excellent coffee. Employee discount scheme. Funded health screening for over 50s. Employee assistance helpline access for support at challenging times. We’re actively building diverse and inclusive teams and welcome applications from everyone, including people of all ages. CVs are great, but we place more importance on who you are and how you can play your part in the success of Parsley Box. If you need any special assistance at any stage of our recruitment process, please just let us know and we’ll happily make any adjustments.