Job Description
A respected, established national charity in the social care sector is seeking an experienced and highly strategic communications consultant for a high-impact, focused 1-month strategy. This organisation is financially stable through core statutory funding but requires a senior external perspective to analyse current communications activities, clearly define key audiences, and create a clear, measurable strategy that elevates the organisation's brand, values, and visibility across the sector.
This project is an opportunity for a senior strategist to own the communications roadmap and provide clear, expert direction to the internal team and external partners.
Key Responsibilities
1. The consultant will conduct a comprehensive review of all current communication efforts and channels, including social media and the external website, to identify successes, gaps, and areas for critical improvement.
2. They will define and segment core target audiences, including statutory partners, internal staff, service users, and new audiences critical for brand visibility and future fundraising support.
3. The role involves developing a clear framework to articulate the organisation's core brand, values, and impact, providing advice on tactics to increase public knowledge and positive sentiment.
4. The consultant will design a clear, actionable, and ...