Senior Campaign Analyst (12 month FTC)
Edinburgh (Hybrid - 1x p/w on-site)
£38,000-£53,000
MBN Solutions are supporting a Financial Services client in the search for a Senior Campaign Analyst to join their CRM team. As part of a strategic CRM team, you’ll design and deliver data-driven campaigns, applying segmentation and personalisation to optimise impact across channels like email, SMS, and direct mail.
You’ll also support the development of more junior analysts and play a key role in embedding a customer-first, insight-led mindset across the wider marketing and communications team.
Roles & Responsibilities:
* Take ownership of campaign briefs, turning them into accurate, targeted audience selections.
* Apply segmentation logic, inclusion/exclusion rules, and personalisation strategies.
* Provide clear, actionable performance insights to improve future campaigns.
* Collaborate with teams across Data, Technology, Product and third-party CRM partners.
* Mentor and support a junior analyst within the team.
What we're looking for:
* Experience in CRM or campaign management roles with a customer communications focus.
* Strong working knowledge of SAS for data selection or analysis.
* Familiarity with CRM tools (e.g., Optimove, Salesforce, Dynamics, or similar platforms).
* Ability to interpret and present data to both technical and non-technical audiences.
* Previous experience in B2C environments.
What's in it for you?
* Flexible hybrid working model
* Strong pension contributions
* Private medical insurance
* and more lifestyle benefits!
Please apply directly or reach out for more information!