* Reports to: Sales and Partnership Lead
* Location: Remote (UK-based core hours, optional London office, regular partner and site visits)
* Team: Sales
* Turnover: ~£2.5 million
* Company size: 20–25 people
Overview
The SDR is responsible for generating a qualified pipeline and supporting revenue growth through proactive outreach to target prospects. This role focuses on identifying high-potential customers, creating interest in Chaser’s Cash-in Engine platform, and booking high-quality meetings that convert into new business opportunities. The SDR is critical in scaling outbound motion and representing Chaser’s brand through clear, helpful, and human communication.
Key Responsibilities
Inbound Prospecting
* Qualify inbound leads and move them into discovery or demo stages.
* Maintain high-volume daily prospecting activity to meet pipeline targets.
Outbound Pipeline Generation
* Conduct prospecting via email, phone, LinkedIn, and sequencing tools.
* Conduct targeted outbound outreach via email, phone, and social channels.
* Research and identify ideal-fit leads based on ICP qualification criteria.
* Personalise outreach messaging to demonstrate relevance and value.
* Meet weekly outreach activity metrics (calls, emails, connects, sequences)
Lead Qualification & Research
* Identify ICP accounts and segment lists using CRM, LinkedIn, and research tools.
* Validate prospect fit based on financial operations setup, AR challenges and tech stack.
* Run effective discovery questions to understand need, urgency, and buying triggers.
* Qualify prospects against needs, timing, budget, and fit.
* Deliver concise and compelling value propositions to create urgency for change.
* Book discovery calls and demos for the Sales & Partnerships Lead or BDMs.
* Maintain accurate CRM updates, pipeline hygiene, and next-step clarity.
Pipeline Handover & Collaboration
* Book qualified meetings for BDMs with clear context and notes.
* Work with Marketing to improve lead quality and messaging resonance.
* Maintain detailed CRM logging for activity, learnings, and customer signals.
Continuous Improvement
* A/B test messaging, outreach sequences, and call frameworks.
* Share market insights, competitor mentions, and objections with Sales and Product.
* Adopt metrics-driven workflows and improve conversion over time.
Collaboration & Learning
* Leverage Sales/Marketing messaging, case studies, and outreach campaigns.
* Share market insights, objections, and competitive feedback with GTM teams.
* Continuously refine outreach strategy through coaching and performance data
Success Measures
* Meetings booked with ICP-aligned leads.
* Opportunity creation rates and conversion into a qualified pipeline.
* Outreach activity metrics and reply/engagement rates.
* Data integrity and CRM accuracy.
Key Competencies
* Growth mindset.
* Confident communicator — written and verbal — with active listening skills.
* Resilient, proactive, and motivated by measurable targets.
* Ability to build rapport, handle objections, and stay calmly persistent.
* Curious about customer challenges and value-driven selling.
Working Style
* Energetic, structured, and coachable.
* Takes ownership of results and embraces continuous improvement.
* Balances speed with quality in communication and lead qualification.