Marketing Executive
Chester - Hybrid working
£27,000pa
A brilliant opportunity to join an elite organisation executing, evaluating and optimising sales and inspirational e-mails across relevant brands to improve customer retention according to content marketing plans and contribution KPIs.
Key Responsibilities
* Plan, create and deploy the email marketing schedule across all relevant brands to an agreed framework (frequency and format)
* Develop and refine a suite of e-mail templates to ensure the efficient execution of the programme
* Ensure alignment of messaging within emails with the content calendar used across all communication channels
* Periodically assess the targeting of emails to maximise sales opportunities and minimise any risk to domain scores
* Generate new campaign ideas to drive performance
* Track competitor activity to identify further opportunities
* Deploy the testing framework across the e-mail schedule, to assess the potential for alternative solutions to drive improved performance
* Maintain the KPI report, which shows results for the whole email programme and identify opportunities to constantly improve core metrics
* Be proactive in working positively and effectively across the wider marketing team and other functions across the business
* Ensure all activity is consistent with brand guidelines and integrates with other digital and offline activity
Skills and or education required
* 2 years+ experience of working with ESP platforms
* Experience in email marketing or digital marketing roles with a strong understanding of email marketing principles, best practices, and metrics.
* Creative mindset with the ability to develop innovative and engaging content
* Strong business and marketing acumen with an ability to identify business opportunities, deliver results, and adjust plans as appropriate
* Strong analytical skills with the ability to determine partner or market success focused around ROI
* Results-driven individual who enjoys working as a team but can also thrive independently
* Strong communication and collaboration skills
* Ability to influence others
* Meticulous attention to detail with good time-management and organisational skills
* Forward thinking and customer-focussed
* Excellent project management skills
We are an equal opportunities agency and welcome applicants from all backgrounds.
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