Our client,an award winning SaaS organisation providing software solutions to the SME marketplace, is now seeking an experienced Data Scientist for a 12 month contract. You will be assisting in the company transition from correlation-based reporting to causal-based decision making, helping guide key marketing investment decisions. Central London location, hybrid, with 3 days a week in the office. Responsibilities * Forecasting: Build predictive models to simulate business outcomes under various economic and budgetary scenarios, acting as the "radar" for the marketing department. * Serve as the analyst lead for the Data Clean Room (DCR) strategy, specifically within Meta Advanced Analytics (AA) * SQL: Write and optimize advanced SQL queries * Learning Agenda & Causal Experimentation. Design and execute rigorous Conversion Lift Studies (CLS)and Brand Lift Studies (BLS). Skills * 3+ years of experience working in marketing science or data analytics teams. * B.Sc. Economics, Statistics, Mathematics or Data Science. * SQL: Advanced level. Ability to write complex CTEs, window functions, and optimize joins for distributed systems. * Experience with Marketing Mix Models (MMM). Understanding of Bayesian inference, Adstock transformations, and saturation curves. Useful experience * Hands-on experience with at least one major DCR environment. * Deep understanding of hypothesis testing, confidence intervals, p-values...