Social Media Manager - YorkJob Reference: 000555Salary: 45,500Closing Date: 06/17/2026 00:00:00Location: YorkEmployement Type: Full TimeWe are looking for a strategic and creative Social Media Manager to lead Benenden Healths social presence, driving brand awareness, engagement, and customer advocacy across our B2C and B2B audiences.Reporting into the marketing team, you will own the social media strategy end-to-end, working closely with B2C and B2B teams to support demand and lead generation, and partnering with the content creation team to deliver a high-performing, insight-led content calendar.This is a key role in shaping how Benenden Health connects with members, prospects, intermediaries and partners across digital channels, and how the Society builds trust and advocacy through social channels.Key areas of responsibilitySocial Media Strategy & PlanningDevelop and deliver a comprehensive social media strategy aligned to brand, marketing, and commercial objectivesDrive brand awareness, reputation, and customer advocacy through organic and (where relevant) paid social activityIdentify platform opportunities, emerging trends, and new channels to strengthen Benenden Healths social presence and build awareness with key target audiences.Set clear KPIs and benchmarks to measure performance and optimise activityContent & Campaign DeliveryCollaborate with the content creation team to plan and deliver a compelling, insight-led content calendarEnsure all social content is aligned with brand tone of voice, messaging, and strategic prioritiesBrief and guide creative teams on platform best practice, formats, and performance optimisationManage day-to-day publishing across all channelsWhat youll bring to the roleProven experience managing social media for a consumer-focused brand (experience in regulated or healthcare environments desirable)Strong understanding of social media platforms, trends, and best practices (e.g. LinkedIn, Facebook, Instagram, TikTok)Experience using social media to support brand awareness, engagement, and lead generationSkilled in content planning and working collaboratively with creative teamsStrong analytical skills with experience using insights to drive performance improvementsExcellent written communication and stakeholder management skillsAbility to balance strategic thinking with hands-on deliveryA strategic thinker with a passion for social media and storytellingA collaborative team player who can work across multiple stakeholders and prioritiesA data-driven marketer who uses insight to inform decisionsSomeone who thrives in a fast-paced environment and can proactively identify opportunitiesThe Benenden Health office is based in York and whilst we do work hybrid, there is a requirement of 2 3 days per week in the office.What we offer employees:Smart, flexible working achieve your objectives in the way that best suits you.Corporate Benenden Health membership and Corporate Benenden Cash planStarting on 27 days holiday, plus Bank HolidaysPension with up to 10% employer contributionsDiscount available on other Benenden Health products.Employee Assistance ProgramUnlimited access to 500 Refer a Friend Bonus SchemeDiscount and cash back on hundreds of high-street retailers.Excellent training and career progression opportunitiesCycle to work scheme.Employee engagement eventsFor further information on this role, please refer to the Role Profile.