We’re partnering with a leading global digital publisher to hire a YouTube Lead
With an already established, high-reaching social ecosystem spanning news, entertainment, sport, and culture, this business is now investing heavily in YouTube as a key strategic growth channel.
This role will be instrumental in building a scalable, high-performance YouTube publishing function from the ground up.
Key Responsibilities
* Define and lead the overarching YouTube strategy across multiple brands and content verticals
* Identify scalable channel opportunities, franchises, and long-form content formats
* Translate existing social-first brands and audiences into successful YouTube propositions
* Oversee all YouTube output, ensuring consistent quality and performance
* Develop repeatable formats designed for audience growth, retention, and watch time
* Build and lead a dedicated YouTube team including producers, editors, and channel specialists
* Establish scalable workflows, commissioning processes, and publishing cadences
Skills & Experience
* Proven experience leading YouTube channels or video publishing businesses at scale
* Deep understanding of YouTube algorithms, audience growth strategies, and monetisation
* Experience building and managing video production or content teams
* Strong track record of developing scalable formats and franchises
* Background within a publisher, media owner, or creator-led content business
* Commercially aware, with experience working on branded content or partnerships
Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
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