Are you a digital expert who loves storytelling and crafting unforgettable customer experiences? Do
you thrive at the intersection of creativity and technology? We are looking for
a Digital Marketing Manager to lead our digital transformation and
bring our brand to life across every screen and channel.
From websites and
e-commerce to social media and email, you will be the driving force behind a
seamless, unified digital journey, connecting our pubs, products, and people
with our customers in fresh, exciting ways. Blending heritage with innovation
and turning data into action, this role offers you a unique opportunity to make
a lasting impact on how customers experience our brand in the digital space.
In this role, you will be
both a strategist and storyteller. You will translate insights into action,
lead with creativity, and deliver standout moments across every digital
touchpoint. You will work across teams, platforms, and partners to shape how
customers experience Shepherd Neame in the digital world and help us raise the
bar for what’s possible.
What's in it for you:
* 25 days holiday (+ bank holidays)
* A range of healthcare options are available
after 6 months
* Annual flu jab
* Access to flexible pay and financial wellbeing
resources, including being able to apply for a loan after 6 months with Stream
* Generous company pension plan
* Death in service of 3x your salary, if you
join the company pension scheme
* Enhanced maternity, paternity, adoption and
sick pay
* Mental health and wellbeing support for all,
including our own Mental Health First Aiders
* 25% discount on food and drink at Shepherd
Neame Managed Houses
* 25% discount on overnight Managed House Hotel
bookings
* Up to 40% discount on own-brand beer and cider
purchased from the Visitor Centre Shop at Faversham
* Instant access to discounts with high street
retailers, supermarkets and more!
* Birthday Club exclusive offers and discounts
* The drinks are on us during monthly
get-togethers for team members in our Visitor Centre, along with our
Summer and Christmas parties
* The opportunity to develop & move within
the Support Office, Brewery & our pubs
* Join our reward and recognition platform,
Sheps Hut
* Benefit from the support offered by the
Licensed Trade Charity to those working in the brewing industry
* Receive one additional day of paid leave per
year to volunteer for a charity of your choice
* Working Hours: Full-time, 37.5 hours per week.
08:30 - 17:00, Monday to Friday with 1 hour lunch (unpaid)
Duties and Responsibilities:
Reporting
to the Director of Marketing and Communications, you will:
* Develop and lead a digital marketing strategy and implementation plan to support Shepherd Neame’s business priorities, working closely with the Director of IT to align digital strategies
* Liaise with cross-functional teams to implement and deliver a unified approach across all digital platforms with clear accountability for budgets and services
* Collaborate cross-functionally with teams across the business and external agencies to build dashboards and define KPIs that track digital performance across platforms, using insights to inform and optimise strategy
* Oversee content management across all digital platforms
* Develop a multi-channel, e-commerce, and unified commerce roadmap to support business growth and customer experience
* In collaboration with the marketing team, coordinate email marketing and social media activity, ensuring consistent messaging and active community engagement
* Partner with cross-functional teams to implement and align digital tools that support business operations, including systems for bookings, menus, feedback, and ordering
* Support pub teams with the adoption of digital tools, providing training and guidance to ensure effective use
* Work alongside the IT team to ensure all digital platforms meet GDPR, data protection, and digital compliance standards
* Lead, mentor, and develop members of the Digital team, fostering a culture of innovation, collaboration, and continuous improvement
* Monitor emerging trends, technologies, and best practices, providing regular insights and recommendations to enhance digital strategy
The Ideal Candidate:
* Degree or Diploma in
Web Development, IT, Digital Media or Marketing
* Proven experience in
leading digital strategy
* Strong technical
knowledge, including: Front-end coding (HTML, CSS, JavaScript) for editing and
troubleshooting; CMS management, web hosting & domain configuration; and SEO best practices and website analytics tools
* Demonstrable experience
in website development and design
* Proficiency in basic
design tools such as Canva
* Understanding of
data capture, GDPR requirements and digital compliance regulations
* Proven project
management skills with the ability to manage budgets, coordinate multiple
stakeholders and deliver timely results
* A creative mindset
with demonstrable experience leading end-to-end creative briefs
* Strong influencing
skills and stakeholder engagement skills, with the ability to drive impact
across all levels of the business
* Excellent
communication skills – written, creative and verbal
* Highly resilient and able to maintain focus and positivity in a fast-paced environment
* Meticulous attention
to detail in all aspects of information sharing and communication
* A proactive self-starter
with a curious, creative mindset and a drive for continuous innovation
* Enthusiastic and passionate
for pubs and beer with a keen interest in emerging trends and industry best
practices
* Full clean UK driving licence
Shepherd Neame may be Britain’s oldest brewer but our approach is anything but old-fashioned. We are an authentic, independent business, yet flexible and agile, and that has enabled us to survive and thrive based on the following Sheps Skills:
* Working Together
* Pride and Passion
* Authenticity
* Sheps Spirit
Who are we?
Britain’s oldest brewer, Shepherd Neame, has been based in the market town of Faversham, Kent for over 300 years. An independent family business, we boast an award-winning visitor centre and more than 300 pubs and hotels throughout London and the South East, from the historic heart of the City to the Kent coastline. We employ around 1,500 team members across our pub estate and more than 270 at our Brewery and Support Office.
Diversity, equality, and inclusion matter to Shepherd Neame. If you think you would be suited this role we would welcome your application regardless of age, disability status, ethnicity, gender, religion or sexual orientation. We strive to provide an inclusive and supportive working environment where all employees feel respected and supported in fulfilling their potential.