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Innovation marketing manager

Lancaster
Nutramax Laboratories
Marketing manager
Posted: 15h ago
Offer description

3 days ago Be among the first 25 applicants

We are seeking a dynamic, creative and visionary Innovation Marketing Manager with a Doctor of Veterinary Medicine (DVM) degree and proven experience in strategic marketing. This role bridges the gap between veterinary and marketing innovation – developing and executing strategies for cutting-edge ideas, and technologies in the animal health space. This is an exciting opportunity for a veterinarian who thrives in fast-paced, creative environments and wants to shape the future of veterinary-centric marketing with innovative products.


Responsibilities

Innovation Strategy and Market Insights

* Collaborate with the innovation and commercial teams to identify market trends, gaps, and opportunities for innovation.
* Use veterinary expertise to evaluate the clinical relevance and value proposition of new products or services.
* Conduct competitive analysis and market research to support pipeline development and innovation roadmaps.
* Work with graphic designers to develop marketing pieces.

Marketing Strategy and Execution

* Develop and implement marketing strategies for new products, targeting both veterinarians and pet parents.
* Create compelling positioning and messaging that integrates scientific credibility with customer-focused benefits.
* Contribute to campaign planning, including digital marketing, trade shows, content marketing and product launches.

Customer Engagement and Education

* Represent the brand at conferences and events, combining clinical credibility and brand advocacy.
* Communicates effectively with other departments within the organization.
* Other duties as assigned.
* Regular attendance is required.


Requirements

* Doctor of Veterinary Medicine (DVM) degree preferred.
* 10+ years of animal health marketing experience preferred.
* Vet Tech, Animal Science degree, MBA, or marketing degree required. Working knowledge of current Good Manufacturing practices (cGMPs).
* Must possess excellent writing, interpersonal, communication, and organizational skills, with the ability to work independently and collaboratively with internal and external teams.
* Must be competent in computer usage, such as word processing, spreadsheets, and/or databases.
* Strong understanding of veterinary practice workflows, challenges, and client communication.
* Demonstrated ability to develop and execute marketing strategies, ideally with product launch experience.
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