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Senior content and demand generation executive

Bristol (City of Bristol)
Stripe OLT
£40,000 - £48,000 a year
Posted: 21 September
Offer description

The Role:

We're looking for a skilled and results-driven Senior Content & Demand Generation Executive to join our growing marketing team.

Reporting directly to the Head of Marketing, this is a hands-on role for someone with a strong digital skill set and a proven track record in B2B tech/cyber security marketing. You'll take ownership of demand generation activity across multiple channels, with measurable responsibility for pipeline contribution and campaign ROI.

This is a hands-on role, ideal for someone who thrives on execution, but also wants to contribute ideas and insights to help shape our strategy.

What You'll Be Doing:

Campaign Delivery

· Lead demand generation campaigns end-to-end, taking charge of organic, social, and email activity with a clear focus on generating qualified leads.

· Stay ahead of industry trends in IT and Cyber Security to ensure campaigns are timely, relevant, and credible.

· Own campaign ROI — tracking pipeline contribution and optimising for conversion.

Content Creation

· Create high-impact content that drives demand, including threat reports, case studies, nurture campaigns, videos, and webinars.

· Re-purpose content for use across key channels, ensuring consistency and alignment to campaign goals.

· Collaborate with subject matter experts in IT & Cyber Security to ensure technical accuracy and thought leadership.

Email Marketing

· Build and manage targeted email campaigns and automated journeys, nurturing leads through the funnel.

· Support lead scoring and lifecycle processes, ensuring MQLs convert into SQLs and opportunities.

· Test, measure and optimise email activity, reporting on performance and pipeline impact.

Sales & Partner Alignment

· Align with Sales and Partner Success to ensure campaigns generate opportunities, not just clicks.

· Create sales enablement materials (one-pagers, case studies, presentations) to support conversations.

· Provide feedback and insights from campaign results to influence strategy discussions with the Head of Marketing.

Social Media Management

· Manage Stripe OLT's social presence across key channels, particularly LinkedIn.

· Develop content that engages target audiences, builds communities and aligns with campaign objectives.

· Monitor performance, optimise activity, and contribute to building our online reputation.

What We're Looking For:

Experience

· years' B2B marketing experience, with at least 3 years focused on demand generation.

· Proven track record of delivering pipeline growth in the IT, tech, or cybersecurity sector.

· Strong understanding of the B2B sales funnel and how to move leads from MQL to SQL.

· Hands-on expertise with marketing automation, CRM systems (ideally Dynamics Customer Insights), SEO, paid social, and email/demand gen execution (including automation and nurture design).

· Proven ability to create content that converts — from campaign assets to thought leadership.

· Excellent copywriting skills, confident using AI to accelerate outputs.

· Experience with video planning, shooting and editing (we don't need a full videographer, but you can create punchy social content).

· Familiarity with social scheduling/management tools and CMS/WordPress with basic SEO principles.

· Strong analytical mindset — able to interpret data, spot trends, and optimise performance.

· Experience managing campaign budgets.

· A proactive self-starter who thrives in a fast-paced, scale-up environment.

Package & Benefits:

· Salary: Up to £48k, dependent on experience

· Performance-related, discretionary end-of-year bonus

· Individual training budget worth £1,000

· days annual leave, plus bank holidays

· Buy and Sell holiday scheme

· Workplace pension with employer contributions of up to 11%

· Private healthcare package (following successful probation period)

· Regular staff socials

· Unlimited fruit, tea, and coffee in the office

· Cycle to work scheme

Disclaimer: Please note that we do not provide visa sponsorship/relocation assistance for this role. The candidate must hold a valid EU or UK citizenship in order to be considered for the position.

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