We're looking for a Customer Relations Manager to represent our exceptional care home in Frinton On Sea, you'll ensure to provide a warm, welcoming, and informative experience for families seeking residential care for their loved ones. This role combines proactive and reactive customer engagement. You'll be the first point of contact for enquiries, guiding families through one of the most important decisions of their lives with professionalism and compassion. You'll also actively build the profile of the home in the local community by developing strong relationships with key referral sources, networking with prospective resident groups, and identifying opportunities for new business.
Responsibilities
* Be the first point of contact for families, providing expert guidance with warmth and professionalism.
* Build strong local knowledge and networks to connect families to the care they need.
* Conduct engaging, personalised tours of the home, showcasing services, facilities, and community.
* Collaborate with care and management teams to coordinate assessments, admissions, and contracts.
* Maintain an excellent visitor experience and manage family communications, ensuring smooth transitions.
* Support marketing initiatives, community engagement, and local partnerships to raise awareness of the home.
* Track and manage enquiries effectively, providing insights to improve conversion and service delivery.
Qualifications
* Must be high-energy, target‑driven, and passionate about delivering exceptional customer service, with the ability to convert enquiries into admissions and drive new business.
* Excellent communicator with warm, confident and professional manner.
* Strong local knowledge of Frinton On Sea and the wider area, ideally with established networks.
* Experience in sales, customer service or family liaison roles; care sector experience is advantageous.
* Highly organised, proactive, and comfortable managing a dual-site schedule.
* IT literate and confident using CRM systems and reporting dashboards.
* Self‑motivated, energetic, and driven to deliver results.
Compliance
* All appointments are subject to an enhanced DBS check.
About Beaumont Manor Care Home
Beaumont Manor Care Home is part of Care Concern Group, a family owned, market leading care provider with a strong and growing presence across the United Kingdom. We are committed to delivering high quality care and developing supportive, rewarding workplaces where our teams can thrive.
Core Values
Our five core values Trust, Respect, Passion, Kindness and Inclusivity are at the heart of everything we do, shaping the care we deliver and the environments we create.
Employment Details
Contract: Full Time; Salary: £40,000 DOE per annum; Shift Type: Days; Contracted hours: 40 per week. OTE bonus up to £6,500.
Role Overview
Our private, luxurious care home is delightfully situated by the seaside in Frinton-On-Sea, offering premium living for the elderly, comprising 70 bedrooms. This role is more than just a customer-facing position; it is an opportunity to genuinely support families at one of the most important moments of their lives. You will join a supportive, values‑led team with competitive salary of £40,000 and OTE of £6,500. Full training and ongoing support will help you excel, while working across the community allows you to make a wider impact.
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