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Ts business development executive

Reading (Berkshire)
Westcoast Limited
Business development executive
€80,000 - €100,000 a year
Posted: 10h ago
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At Westcoast, we take pride in distributing some of the most renowned global IT brands to resellers, retailers, and organizations across the UK and beyond. As an innovative and inclusive company, we thrive on teamwork and the diverse talents of our people. We invite you to turn your passion into a rewarding career with us!

The Job Role

This Technology Solutions BDE role focuses on supporting and growing Westcoast’s HPE and Dell Technologies Distribution business across the UK. You'll play a key part in driving transactional business, coordinating marketing initiatives, fostering collaboration across Westcoast’s business units, and supporting our Services Teams. Additionally, you’ll develop hands-on skills in account management—supporting quoting, and ensuring orders are placed with our sales support team. With a strong training and mentoring program, this is an ideal starting point for anyone looking to build a successful career in IT sales or looking to develop theirs further.

Your Day-to-Day Responsibilities Will Include:

Partner Support and Growth

* Proactively engage with an assigned portfolio of Westcoast HPE and Dell partners, understanding their business needs and aligning with vendor strategies.
* Develop and execute partner growth plans aimed at increasing market share and driving transactional sales volume.
* Collaborate with Managed Service Providers (MSPs) and resellers to position appropriate HPE and Dell solutions, identifying cross-sell and upsell opportunities.

Market and Sales Development

* Protect and grow Westcoast’s share of HPE and Dell solutions through targeted sales initiatives.
* Support marketing activities and partner events to boost brand visibility and create new business pipelines.
* Expand the breadth of active Westcoast HPE and Dell partners while deepening existing relationships.

Account Management

* Manage quoting and order processing efficiently, ensuring partners receive timely, accurate support.
* Handle multiple partner requests simultaneously while maintaining a high level of customer satisfaction.

Collaboration and Cross-BU Engagement

* Work closely with internal teams (Sales, Presales, Marketing, Services) to support joint activities and strengthen internal and external stakeholder relationships.
* Collaborate with the Contract Services Team to identify service opportunities and drive additional revenues.

Sales Execution and Pipeline Management

* Support the quoting process by producing accurate and timely proposals aligned to partner needs and vendor programs.
* Maintain and report accurate sales forecasts, working closely with Account Managers and Vendors to drive business.
* Monitor and promote vendor incentives and promotions, ensuring partners are kept up-to-date.

Training and Personal Development

* Complete training programs for both HPE and Dell portfolios, building expertise across core technologies including Datacentre, Cloud, Hybrid IT, Storage, and Networking solutions.
* Participate in broader professional skills training including CRM usage, Microsoft Office proficiency, sales methodologies, and negotiation skills.
* Establish a regular presence with key vendor teams, particularly at HPE's Winnersh office and Dell's London site, to foster close working relationships.

Is this the role for you?

To be successful in this role you will have some of the following skills and experience and the desire to develop in other areas:

* Sales Aptitude: A strong desire to build a career in IT sales, with the drive to meet and exceed KPIs and targets.
* IT Interest/Experience: Ideally some exposure to the IT Channel, though not required. A keen interest in learning about HPE and Dell technologies across Servers, Storage, Cloud, Hybrid IT, Networking, and Services.
* Communication Skills: Excellent verbal and written communication skills, with confidence engaging across a range of customer contacts, from operational to C-level.
* Organisation & Time Management: Ability to manage multiple quoting and order processes effectively in a high-paced environment, prioritizing workloads to meet deadlines.
* Teamwork & Initiative: A positive, collaborative mindset and a proactive, self-starting attitude.
* Technical Proficiency: Familiarity with Word, Excel, and email communication tools.

What’s in It for You?

This is a fantastic opportunity to immerse yourself in the IT industry, build lasting relationships, and grow with a Sunday Times Top Track 100 company.

* Growth Opportunities: We offer training and development opportunities to help you reach your full potential. Whether it’s funded apprenticeships, work-based studies, or professional qualifications, we’ve got you covered.
* Generous Benefits Package: Enjoy 25 days of holiday, employee referral bonuses, perks and discounts. (Theale only – New fully equipped gym available 24/7).
* Wellbeing Support: Access to Westcoast Wellbeing services including mental health counselling, virtual GP services, physiotherapy, life insurance, eye care schemes, and more.
* Community & Connection: Our teams enjoy social and charitable events throughout the year, fostering a strong sense of belonging.

What’s Next?
If you’re ready to join a company that values its people and rewards success, click apply to start the quick application process (5-6 mins).

Please note: Due to the high volume of applications, we may not be able to provide individual feedback for every candidate. If you don’t hear from us within 14 working days, we’ve moved forward with other applicants for this role, but we encourage you to explore future opportunities with us.


Seniority level

* Seniority level

Mid-Senior level


Employment type

* Employment type

Full-time


Job function

* Industries

IT Services and IT Consulting

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