Are you someone who thrives in working in a small team and who really enjoys making a difference? This role is very hands on!
We’re looking for a collaborative and inspiring Senior Marketing Manager to lead our dynamic marketing team executing of marketing campaigns, fostering a culture of innovation and creativity. Your ability to build strong relationships with cross-functional teams will be essential in achieving our marketing goals and driving business success.
Company Benefits
* Up to £50,000 (DOE)
* 25 days holiday
Key Responsibilities
* Collaborate with cross-functional teams to define marketing strategies, messaging, and positioning.
* Design and execute targeted campaigns to meet KPIs and business goals.
* Oversee creation of marketing materials, ensuring alignment with brand and strategy.
* Work with sales to develop lead generation campaigns and drive client acquisition and retention.
* Partner with content teams to integrate marketing strategies and optimize engagement.
* Lead digital asset initiatives to enhance user experience.
* Ensure consistency and quality across all marketing materials.
* Build targeted outreach campaigns, tailoring messaging to key audience segments.
* Work with partners to design lead-generation strategies and campaigns.
* Analyse campaign performance and adjust tactics based on data and KPIs.
* Manage social media campaigns and community-building efforts to drive engagement.
* Support digital marketing strategies using tools like Google Analytics and Ads.
* Maintain marketing databases for accurate reporting and insights.
* Provide performance reports and forecasts for future initiatives.
* Manage marketing budget, ensuring alignment with financial goals.
* Lead PR efforts, including media relations and press releases.
* Oversee event registration, pricing strategies, and revenue tracking.
* Support business development with marketing-driven growth strategies.
Experience and Skills Requirements
* Strong written and verbal communication skills.
* Proven ability to develop and execute marketing strategies.
* Excellent project management skills.
* Proficient in CRM, CMS, email, and marketing automation tools.
* Knowledge of data protection regulations.
* Skilled in audience segmentation and keyword research.
* Experienced in SEO, PPC, and social media marketing.
* Proficient in Google Analytics and Google Ads.
* Commercial mindset, focused on driving sales.
* Highly motivated and results oriented.
* Strong interpersonal and networking skills.
* Ability to work under pressure and meet deadlines.
* Detail-oriented and accountable.
* Flexible and adaptable.
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