Job Purpose
The Media Activation Senior Executive is responsible for the effective management of biddable media activity. This involves building on existing strong Paid Social knowledge to manage flawless delivery of testing plans and media plans via analysis, optimisation and campaign management. The Media Activation Senior Executive will begin to develop further expertise within Paid Social; this depth of knowledge will complement the breadth of skills already attained so that the Media Activation Senior Executive can begin to contribute to channel‑level strategy, identifying opportunities to innovate and optimise effectively.
Responsibilities
* Management of designated campaigns and accounts, including campaign pacing and hygiene, as well as recommending and executing on improvements via optimisation
* Contribute to the testing plans of clients, suggest new ideas for testing and own this for your channel, including planning, executing and evaluating tests with methodical accuracy
* Responsible for producing campaign reports, including data input and providing insightful commentary and strategic recommendations for clients
* Ensure platform accounts align to all channel best practices, and contribute to the ongoing evolution of best practice for your primary channel
* Manage campaign launches across all relevant channels
* Responsible for in‑flight campaign optimisation
* Provide assistance and mentoring to new starters
* Interact effectively within the client team, and with the client and suppliers for your account (and take some level of client communications ownership within your account)
* Assist with internal data maintenance, issue identification and solution development that your team conducts
* Responsible for sending external RFPs to publishers
Qualifications
* Proven experience at Account Executive level in a Digital Media or Advertising role, specifically within Paid Social
* Experience managing biddable media accounts across multiple markets
* Experience planning and running paid social activity on Facebook, Twitter and LinkedIn, either directly or via third‑party platforms (e.g. 4C)
* Detail‑oriented and responsive, with strong quantitative reasoning skills; able to analyse data, draw conclusions and develop actionable recommendations as needed
* Adaptable and able to flex with changes in prioritisation to meet new or changed goals (including re‑developing new skills)
* Strong organisational skills; able to implement and adhere to deadlines, and project‑manage multiple campaigns
* Good general knowledge of (and passion for) all areas of digital marketing and media
* Proven problem‑solving skills and ability to think outside the box for creative solutions
* Proficiency in Microsoft Excel is desirable
* Ability to assist and support other team members
Benefits
Our passion for shaping the next era of media is powered by our commitment to be extraordinary, investing in our employees to inspire transformational creativity. We also lead optimistically, firmly believing in and championing growth and development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media and WPP networks to pursue their passions, build vital professional connections and learn at the cutting edge of marketing and advertising.
We create an open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts and employee mental health awareness days.
Equal Opportunity Employer
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
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