Senior Relationship Manager – Trade Customers
Freed Distribution Limited (A ‘Freed From’ Group Company)
Location: Remote (with regular in-person team meetings at our West London office)
Contract Type: Full-time
Start Date: No later than January 2026
About The Freed From Group
Since early 2024, The Freed From Group of Companies (‘Group’) has been sourcing, tasting, and grading an extensive range of non-alcoholic drinks from every continent, striving to uncover and promote the finest in each category. The Group includes Freed Distribution Limited, which delivers these discoveries to trade buyers in the United Kingdom, and Freed Distribution SL, which serves trade customers across Europe.
Our Mission:
To source, taste, and grade the world’s best non-alcoholic wines, delivering them to the right trade customers.
Our Values:
* We will never sell alcohol.
* We protect our image and reputation, and those of our producers, by only promoting natural, authentic non-alcoholic drinks independently recognised as the best in the world by our Panel of Professional Drinks Experts (T.I.P), who award the protected Freed From definition ‘Made The Grade™’.
* We favour drinks free from unnecessary or unpleasant chemicals sometimes used in alcohol removal processes.
* We work closely with our chosen producers to ensure trade buyers are aligned with the producers’ intentions and wishes.
* We use our expertise and research to recommend the most appropriate and realistic choices to trade buyers, always preferring long-term relationships and avoiding products that are not right for our customers.
Working at The Freed From Company
Our team works remotely, but we believe in the power of collaboration and team spirit. You’ll regularly meet colleagues at our company office to share ideas, develop policies and procedures, make decisions together, and foster a strong team culture.
Role Overview
We are seeking a talented and experienced Senior Relationship Manager to join our dynamic team. In this role, you will introduce our non-alcoholic drinks range to trade customers and manage the fulfilment of their orders. You will also likely oversee other relationship managers within the UK.
Key Responsibilities
* Collaborate with Freed From management to approach, build, and develop relationships with on-trade customers (bars, pubs, hotels, restaurants, etc.) and off-trade customers (retailers, event planners, airlines, etc.).
* Identify and pursue new sales channels for non-alcoholic drinks beyond traditional alcoholic buyers’ associations.
* Coordinate, develop, train, and manage members of the Freed Distribution sales team.
* Clearly and persuasively communicate Freed From’s unique position in the non-alcoholic drinks industry, including our discovery and grading processes.
* Use your insights to help the Group and its producers identify trends and variances within the trade buying community.
* Prepare comprehensive financial reports, and presentations for senior management.
* Support the management team in understanding pricing strategies for different buyer types within the drinks industry.
* Assist the financial control team in ensuring accurate financial management of the Group.
* Advise management on the long-term costs and benefits of working with various trade customers.
* Organise and lead sales initiatives at trade shows, company events, and similar functions.
The Ideal Candidate
* Holds a bachelor’s degree, ideally in a related field.
* Experience selling to trade buyers in the UK drinks industry is preferred (note: Freed From only markets and sells non-alcoholic drinks).
* Demonstrates confidence, perseverance, and patience.
* Has the ability to develop and grow the Group’s trade buyers’ network, ensuring customer satisfaction and effective relationship management.
What We Offer
* Competitive salary and benefits package.
* Opportunities for professional development and career progression.
* A supportive and collaborative working environment.
How to Apply
Please reply to this LinkedIn job posting by Monday, 24 November, or email hello@freedfrom.com with “Financial Analyst Application – The Freed From Company” in the subject line.
Freed Distribution Limited – delivering ‘MADE THE GRADE™’ drinks to Freed From’s UK trade customers.
Freed From – ‘Here For Good™’