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Marketing manager

Bourton
ShareForce
Marketing manager
€42,500 a year
Posted: 4 April
Offer description

Our client, a fast growing luxury accommodation provider, is building something special. They are not trying to be the biggest holiday‑let brand in the Cotswolds, but are focused on being the most thoughtful, most human, and most loved. Rooted in place, people and experience, they curate exceptional stays and local moments that feel authentic, generous and quietly confident. As they enter the next stage of growth, they're looking for a Marketing Manager to help scale without losing their soul. You'll work directly with the founders and leadership team, playing a key role in shaping how the business grows. This is a broad, hands‑on position that brings together marketing, customer engagement, commercial thinking and operational involvement, offering real exposure across the business. If you're looking for a role where you can genuinely influence outcomes rather than simply run campaigns, this is it.


Key Responsibilities

* Run day‑to‑day marketing across digital channels, listings and partnerships, ensuring activity is consistent, effective and aligned to the brand.
* Improve and evolve routes to market, including direct bookings, third‑party platforms and partnerships, with a focus on driving occupancy and repeat business.
* Meet customers, property owners and local partners, building relationships and using insight to inform decision‑making and growth.
* Support and enhance the guest experience end‑to‑end, working closely with the operational team to ensure what is promised in marketing is delivered on the ground.
* Work across our estate of premium local guest accommodation, including our guest house and boutique residences, developing a strong understanding of day‑to‑day operations.
* Play a hands‑on role in operational management where required, supporting standards, guest satisfaction and overall site performance.
* Contribute to wider business operations, performance and growth initiatives, taking ownership of tasks and projects that help move the business forward.


Attributes, Skills & Experience Profile

* 3-8 years' experience in marketing, hospitality or a commercial role.
* Hands‑on, proactive and comfortable in a growing environment.
* Willingness to be visible, engaged and part of day‑to‑day operations.
* Proven experience managing multi‑channel marketing campaigns across digital, partnerships and direct‑to‑consumer platforms.
* Experience working within hospitality, travel, leisure or property environments, with an understanding of guest expectations and service standards.
* Strong understanding of booking platforms, distribution channels and yield/occupancy drivers.
* Experience using CRM, email marketing and analytics tools to drive engagement and conversion.
* Comfortable working with budgets, reporting on performance, and making commercially informed decisions.
* Experience collaborating cross‑functionally with operations, sales or customer‑facing teams.
* Educated to a high level in Marketing, Business or a related field or equivalent practical experience.
* Ideally holds (or is working towards) a recognised industry qualification such as Chartered Institute of Marketing (CIM) or similar.


Additional Information

* Based in the Cotswolds, in Bourton‑on‑the‑Water and regular time spent across local sites
* Full‑time role with a blend of office, on‑site and some flexibility
* Typically, 3 days per week in the office or out across properties
* Salary circa £40k - £45k plus an annual bonus scheme
* Third member of the management team, working closely with the founders
* Hands‑on, fast‑moving environment with strong opportunity to grow as the business scales
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