Business Sales Advisor – Customer Growth
Location: Glasgow – Alexander Bain House, United Kingdom
Salary: £27,835.00 + 30% OTE
Responsibilities
As the voice of BT for our small and medium business customers, you’ll build genuine connections and provide solutions that make a real difference to their success. Every conversation matters—whether you’re responding to an inbound enquiry or reaching out as part of an outbound campaign, you’ll take the time to understand each customer’s needs and challenges before recommending the right BT or EE Business products.
You’ll combine your natural communication skills with your existing sales experience to spot opportunities, tailor solutions, and deliver results that meet—and often exceed—your targets. You’ll deliver defined revenue, product volume and quality targets through acquisition, up‑sell and retention of UK SME customers. Sales opportunities are initiated by either an inbound blend or outbound call as part of a specific campaign.
* Support inbound call volumes during busy periods and make outbound dialler calls in quieter times.
* Identify upsell and cross‑sell opportunities aligned to customer needs efficiently and professionally.
* Take ownership of issues through to resolution, using correct processes.
* Deliver a consistent customer experience across inbound and outbound activity.
* Maintain accurate customer records and contact details.
* Follow all sales, compliance and data protection requirements.
* Use CRM and sales systems correctly at all times.
* Escalate risks, complaints or vulnerabilities appropriately.
* Work closely with wider teams to resolve issues and improve outcomes.
* Proactively contact existing SMB customers to protect customers at risk of churn, support contract renewals and retention activity, identify upsell and cross‑sell opportunities, hold confident value‑based conversations, clearly explain products, pricing and contract terms, and ensure customers receive correct information and documentation before orders are placed.
Performance & Collaboration
* Deliver against agreed performance measures, including quality, retention and growth.
* Actively engage in coaching, feedback and development sessions.
* Support a “one team” culture by sharing best practice and helping colleagues.
Essential Skills
* Strong communication and listening skills.
* Confidence handling objections and challenging conversations.
* Ability to balance customer needs with commercial outcomes.
* High attention to detail and strong compliance mindset.
* Comfortable working across inbound and outbound activity.
Desirable
* Experience in outbound or inbound sales and retention.
* Experience working with SMB or business customers.
* Knowledge of telecoms or B2B services.
* Experience using CRM and sales systems.
Benefits
* Access to an online private GP 24/7 for you and your immediate family.
* Market‑leading paid carers leave up to 2 weeks off.
* Equalised maternity, paternity and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay.
* Discounted EE and BT products, including mobile and broadband.
* Market leading Pension scheme – 5% from you and 10% from us.
* Holiday purchase scheme.
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