Content & Media Manager page is loaded## Content & Media Managerlocations: UK - Readingtime type: Full timeposted on: Posted Todayjob requisition id: JR110052A unique business, Pierre Fabre in the UK is a pharmaceutical and dermo cosmetics company, operating within oncology and skincare.Part of a much larger French-owned Group, and owned and governed by a Foundation, we are committed to improving the lives of others and take great pride in the heritage and values of the organisation.# ****Your mission******Roles & Responsibilities****Digital Strategy:*** Collaborate with the Brand Team to define and agree on digital brand strategy for consistent online messaging.* Ensure brand cohesion across all digital touchpoints eg. Paid media campaigns, trade PDPs, brand website, CRM etc.* Work with Digital & Media Manager and Global teams to deliver best-in-class content & media; develop and implement comprehensive digital marketing strategies; update global dashboards.* Finger on the pulse of beauty, digital & media trends; staying up-to-date and attending industry events where possible.* Build brand advocacy: Contribute to developing a network of long-term brand relationships.**Digital Content:*** Own the digital content strategy (including content calendar) and ensure alignment with overall brand plans in collaboration with the Brand Team and DMM.* Lead and main POC for content agency. Accountable for 100% accurate & timely briefs, content feedback and approval, and alignment with brand strategy and company priorities.* Ensure sufficient content is created in line with media plan, and all content is fit-for-platform, legally compliant, brand approved and delivered on time to media agency.* Ownership and upkeep of paid media content calendar.* Ownership of content performance. Ensure content is analysed, evaluated and optimised in line with learnings to drive improvement. Developing creative testing as needed. Prepare regular reports on campaign/creative performance.* Responsible for day-to-day budget management and PO’s for content agency.**Paid Media*** Full comprehension of digital media plans & post-campaign analysis reports in conjunction with Digital & Media Manager* Understanding of all paid media channels (beyond social & digital), upskilling with agencies and media owner partners* Work with agency to understand what content sufficiency is; at different budget levels, platforms and lengths of campaigns.* Evaluate success of content/ creative within each campaign, including influencer content; setting up creative testing as needed.* Responsible for day-to-day budget management & PO’s for media agency**Retail Media*** Support retail and e-retail partners with marketing and content plans to enhance brand awareness and sales targets.* Develop retail media understanding and capabilities – particularly role of Criteo.* Part of THG core group. Work with KAM on Criteo analysis, optimisation, and evaluation.* Partner with Digital & Media Manager and Amazon KAM to launch Amazon 1P and run amazon media campaigns and ensuring all content is Amazon optimised / ready.**Brand Website Management:*** Manage the brand websites, ensuring regular updates for optimal brand representation, adherence to brand guidelines, and respect for copyright restrictions.* Liaise with the Global Digital team in France for content and website changes.* Contribute to website optimization in accordance with the latest SEO guidelines.* Analyse & measure website performance, reporting on key metrics eg. Traffic, engagement, bounce rate**Customer Relationship Management (CRM):*** Co-own and develop Avene UK CRM strategy, and test & learn plan, with Digital & Media Manager to achieve CRM objectives* Own the development of the CRM content calendar* Recruit, maintain and enrich customer database for quality connections and data* Implement and deliver effective strategy; identify clear learnings and optimisations for ongoing CRM development* Work with Digital & Media Manager to activate CRM data in paid media**Collaboration with Wider teams*** Trade Team. Point person to help with digital POS needs (QR codes, UTMs & analysis).* Collaborate with community manager to monitor and analyse paid media sentiment; report findings back to wider team & implement learnings into future content* Collaborate with community manager for EGC/ videos as needed* Support influencer manager with influencer strategy implementation: Under guidance, assist in executing a consistent strategy to boost brand awareness.*We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.*
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