Company Description
We are creating a banking experience like never before.
Fresh like the flavor of mint, an experience that reimagines how you think about banking. A bank built for your smartphone architected around your lifestyle. Built on the foundations of socially responsible banking and cutting-edge technology, we bring to you, digital financial services that are intelligent, unique, and most important, Refreshingly delightful.
Job Description
What your role will involve
* Define the marketing strategy for the launch of Ummah Finance
* Create, execute and manage performance marketing campaigns aimed at driving growth for the business
* Develop and manage strategic partner relationships
* Define and own the CRM strategy
* Create and maintain growth marketing dashboards to measure the performance of campaigns
* Collaborate with the Product Team to gain insight into consumer behavior and ensure continuous improvement of the proposition
* Build and optimise buyer and seller funnels to drive conversions
* Execute on referral and influencer marketing
Qualifications
What we're looking for
* 3+ years of experience in marketing
* Experience in a marketing leadership role, either in a startup or consumer-facing business
* A track record of having worked extensively across performance marketing channels
* Consumer-centric with a deep knowledge of utilising data and insights to drive marketing performance and ROI
* Proficient with Google Analytics and Excel
* Demonstrated highly creative or even unorthodox ways of communicating and promoting the brand
* An entrepreneurial mindset with strong ability to execute
Additional Information
BENEFITS
* Opportunity to join as co-founder and have equity in the business.
* Fast paced start-up experience at a company looking to disrupt a massive market
* Work with a small high-performance team who will fight beside you to accomplish the amazing
* Opportunity to have a say in the business direction from the very start.
Please note: We will give equity until our funding round is complete by the end of the year.