Overview
We are looking for a Partnership Delivery - Senior Manager to join the team at Liverpool FC. Do you want to play a pivotal role in the Partnership Delivery Team at Liverpool FC, delivering best in class service levels, commercial relationships and activations, whilst driving our reputation and engagement with fans globally?
You will be responsible for implementing flexible, partner centric servicing and ensuring strong relationship development and renewal of the key partnerships within your portfolio. You will be supported by a team, and you will lead in objective setting, strategic direction, creative development, and delivery of campaign effectiveness. You will be accountable for ensuring key deliverables are achieved to a high standard and that your team prioritises and communicates transparently and effectively.
What you’ll be doing
* Manage a diverse partnership portfolio, including one Principal Partner and multiple secondary partners.
* Deliver full 360° account management across planning, activation, measurement, reporting, and feedback.
* Work with Directors and peers to develop strategic plans that enhance partner servicing and maximise contractual rights.
* Ensure transparency across the Partnerships Team to align partner objectives and maintain a coordinated activation calendar.
* Build and maintain strong relationships with allocated partners, leading a structured contact strategy including regular calls, video meetings, and face‑to‑face sessions.
* Maintain consistent, high‑quality communication with partner contacts and develop excellent working relationships.
* Implement creative, insight‑led marketing activation plans that drive measurable ROI.
* Lead partner reporting, providing data‑driven updates on global reach, KPI delivery, and ensuring accurate Cost of Sale documentation.
* Maintain clear visibility of all partner activations, working closely with the Partnership Experience Team to align delivery.
* Oversee the onboarding and activation of new partnership deals, collaborating with Directors, Commercial teams, and wider stakeholders.
* Evolve team ways of working and ensure delivery against key objectives and deadlines.
* Provide day‑to‑day line management, offering guidance to ensure best‑in‑class service from direct reports.
* Manage team priorities, resources, travel, training, and Cost of Sale budgets across partner accounts.
* Ensure regular information flow to and from the Directors of Partnership Delivery through structured meetings and status updates.
* Maintain up‑to‑date knowledge of partner industries and market trends, working closely with the Insights Team.
* Support leadership in benchmarking Liverpool FC’s partnership management against global sports and entertainment best practice.
* Build strong, influential relationships with internal departments across the Club.
* Participate in Club working groups and steering committees where required.
* Attend matches, international events, industry gatherings, and partner meetings as appropriate.
Who we’re looking for
The successful candidate will bring a minimum of five years’ relevant experience within the sports or entertainment marketing industry, gained on the sponsor, agency, or rightsholder side. They will demonstrate strong integrated marketing knowledge and proven account management expertise across multiple clients or partners. A solid understanding of digital marketing and industry trends, combined with a methodical working style and a high level of accuracy and quality, is essential.
Why should you apply?
This is a full-time perm position working 35 hours per week. Your main base will be our city centre office in Liverpool. Please note, this vacancy may close early if we receive a high volume of applications, so we encourage you to apply as soon as possible.
Benefits
* Contributory pension scheme matching up to 5.5%
* Life Assurance Cover
* Free financial guidance and mortgage advice
* Car salary sacrifice scheme for affordable driving
* Cycle to Work scheme to keep you active
* Purchase season ticket loans for easier commuting
* Exclusive shopping discounts & cashback with top retailers
* Will Writing Service for future planning
* Employee Assistance Programme for confidential support
* Medicash Health Cash Plan for everyday healthcare needs
* Volunteering opportunities to give back to the community
* Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts
Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment. We are committed to equality, diversity and inclusion and to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.
Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.
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