Overview
The Communications Officer for the Togetherness team will work across multiple projects to help the organisation grow its profile and reach across a range of stakeholders and communities around the UK and internationally. This role comes at an exciting time – we seek to grow awareness of a new brand and embark on new partnerships to increase our impact for children and families. The post holder will be central to advancing our engagement strategy, developing sophisticated, multi‑channel campaigns to improve visibility and impact across our online education offer. Responsibilities include developing social media content, tailoring across channels, producing optimised web content and creating an email CRM strategy that effectively segments and personalises meaningful communications.
The post holder will take responsibility for managing relationships in key account areas, liaising across public sector organisations, health trusts and third sector partners to optimise engagement. They will also work to improve the experience of professionals accessing Togetherness training, review awareness‑raising opportunities, and help improve registration, onboarding and ongoing support for practitioners. Additionally, the post holder will guide our leadership team to maximise opportunities to participate in national initiatives in emotional health and parenting support.
Responsibilities
* Relationship management: proactively develop relationships in key account areas and support local promotion of Togetherness.
* Support areas: tailor materials and leverage established networks to share insights and advice for partnership working and co‑production.
* Communications campaigns: plan and deliver creative, multi‑channel campaigns to raise awareness of key aspects of the Togetherness offer, focusing on delivering against outcomes and KPIs.
* Copywriting and content: create engaging news and comment features to support communications campaigns.
* Social media: review and advise on the development of social media channels, informed by audience insights and the communications strategy, and oversee audience growth and meaningful impact, particularly for parents.
* Web development: bring specialist knowledge of digital trends and best practice; review, write and optimise web copy and content to ensure effective, engaging, and accessible communication of our offer.
* CRM and email design: maximise the impact of email communications across our network of trained practitioners, and guide team members on running and reviewing segmented campaigns in line with the broader engagement strategy.
* Advertising: research and advise on optimised advertising opportunities, both digital and out‑of‑home, in line with strategic engagement objectives to ensure impact through segmented and tailored content.
EEO Statement
University Hospitals Birmingham NHS Foundation Trust strives to have an inclusive culture where everyone feels like they belong, can thrive, knows that they add value and feels valued. We do this by developing compassionate and culturally competent leaders, being values driven in all that we do and by creating a welcoming and inclusive workplace that thrives on the diversity of our people. As such we want to attract and recruit talented individuals from all backgrounds, and for each of you to feel supported for the diversity you bring, to achieve your full potential. For those staff with a disability, including physical disability, long term health condition, mental health or neurodiverse condition, this also means being committed to making reasonable adjustments needed for you to carry out your role.
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