Job Details
* Job band: D
* Contract type: Fixed‑term until February 2027
* Department: BBC Children & Education
* Location: Salford – Hybrid (2 days in office)
* Proposed salary range: £48,000 – £58,000 depending on relevant skills, knowledge and experience.
Job Purpose
We are looking for a Social Media Producer to lead the social strategy for CBeebies Parenting, festivals and live events, and to bring the nation’s favourite CBeebies brands to life through social content.
Why Join the Team
This role gives you the chance to shape the full CBeebies offering on social, leading a creative team across TikTok, Instagram, Facebook and WhatsApp in a collaborative and inclusive environment.
Your Key Responsibilities and Impact
* Produce, champion and communicate our multi‑platform CBeebies Parenting offer across social platforms, with a focus on TikTok.
* Work closely with Communications, Content Impact and Marketing to define activity for key campaigns, live events and festivals.
* Manage, motivate and inspire a team of Social Media Executives and Coordinators to bring CBeebies Parenting, brands and live events to life across social platforms.
* Work closely with TV Commissioners on the best content ideas to promote priority brands and franchises.
* Champion data and analytics, using reports and look‑backs to ensure content and campaigns are data‑driven and constantly evolving.
* Ensure compliance of all social assets, aligning content with BBC values and messaging.
Your Skills and Experience – Key Criteria
* Proven experience delivering high‑performing social campaigns across multiple platforms including podcasts, festivals, live events and TV.
* Experience getting buy‑in from multiple disciplines and communicating the role of social in a multi‑platform environment.
* In‑depth understanding of social platforms, algorithms and content.
* Strong experience managing and motivating teams, with a proven record in staff development.
* Experience measuring results and demonstrating value in digital content using social measurement platforms.
* Strong communication and presentation skills, comfortable communicating with senior stakeholders.
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
J-18808-Ljbffr