About DROOL
DROOL is a VC backed direct-to-consumer ("DTC") business that sells curated, museum-grade art prints and frames to customers around the world. Our mission is to become the world's most progressive destination to discover and shop unique contemporary art prints.
Last year we drove 400% profitable revenue growth taking us from 7 to a strong 8-figure revenue run rate. This year we are on track to continue this rapid growth and we are looking for a current / former management consultant who is keen on driving forward our omni-channel growth strategy.
Job Summary
We're looking for an outstanding commercial and strategic operator to join DROOL's senior leadership team and own our omni-channel growth strategy outside of Meta.
You'll lead the development, testing, and scaling of high-potential channels such as B2B, Pinterest, retention, SEO, retail, affiliate, marketplaces and more. This role is about turning early signals into scalable revenue, with full ownership from strategy through to execution.
Reporting to the Founder, you'll work cross-functionally across marketing, creative, operations, and product, and will play a key role in shaping the company's next phase of growth. You'll also collaborate closely with our VC investors with access to advisors from global leading e-commerce businesses.
Responsibilities
Identifying growth opportunities:
Analyse market trends, internal data, and category benchmarks to determine which channels beyond Meta offer the highest potential for scalable growth (e.g. B2B, marketplaces, retention, Pinterest, SEO, TikTok Shop)
Designing effective test strategies:
Develop and implement structured testing plans to generate clear performance signals, validate channel potential, and assess long-term commercial viability
Creating go-to-market plans:
For validated channels, build detailed rollout strategies including commercial frameworks, resourcing models, success metrics, and cross-functional alignment
Executing and scaling:
Lead the channel build-out, working hands-on or via internal teams and external partners to deliver measurable results and integrate the channel into broader business operations
Operationalising and transitioning:
Once channels are established, implement permanent solutions — whether through hires, agencies, internal training or automation — and transition to identifying and scaling the next area of opportunity
Providing strategic leadership:
As part of the Senior Management Team (SMT), act as a key leader in the business, shaping strategic decisions and identifying growth opportunities. Where necessary, build and scale a team to execute your strategy effectively and support business expansion
Requirements
* Must have 2+ years of experience as a management consultant in a top firm
* Must have strong business acumen and data analytics capabilities
* Must be a poised, professional communicator
* Must possess strong leadership experience or demonstrate clear leadership potential
* 2+ years industry experience in a consumer business is strongly desired but not required
* Must be passionate about working in a high growth creative environment
Benefits
* Competitive salary
* Share options in a high-growth profitable start-up
* Flexible working (3 office days per week in Shoreditch, London)
* 25 days holiday + your birthday + a duvet day + bank holidays
* Work a week from abroad
* Monthly health & wellness budget (for fitness class, gym, meditation, therapy)
* Company retreat: trip once a year
* Learning budget: for courses, books etc
* 50-75% employee discount for you + friends & family
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