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Laura Walters - Executive Search Board Director
Executive Search @ The Candidate | Recruitment Board Director
We're partnering with a leading organisation within the financial services sector to find a highly skilled and results-driven Performance Marketing Manager. This is a fantastic opportunity for an individual with a proven track record in driving successful digital marketing strategies to make a significant impact.
In this role, you'll work closely with the Head of Digital Marketing to develop, plan, and lead the implementation of our client's overall performance marketing strategy. You'll be responsible for maximising ROI across various channels and contributing to a holistic marketing approach.
What you'll be doing:
* Planning and implementing paid media strategies with a keen focus on maximising ROI and achieving departmental targets within allocated budgets.
* Measuring and reporting on the performance of all paid digital marketing campaigns against set goals (ROI and KPIs), continually seeking ways to maximise efficiency and reach objectives.
* Proactively monitoring the hygiene of paid media accounts, implementing automation to flag potential issues for timely resolution.
* Collaborating with the development agency to recommend website improvements that bolster performance marketing efforts and optimise the customer user journey.
* Staying up-to-date with the latest performance marketing and digital marketing trends and best practices.
* Taking complete ownership of paid media activity, from day-to-day activation to overarching strategy.
What we're looking for:
* Minimum of 3 years of experience as a Performance Marketing Manager or in a similar role, with a total of 6 years of experience in planning and implementing successful performance marketing strategies.
* Hands-on expertise in optimising paid media accounts across search, social, PMax, and display.
* In-depth knowledge of various platforms including GA4, Google Ads, Microsoft Ads, and Meta Ads.
* Experience managing 6 figure monthly marketing budgets across multiple services/departments.
* Strong understanding of bidding platforms and best practices.
* A data-driven approach with strong analytical skills, capable of analysing information and making sound recommendations.
* Experience in a lead generation environment, ideally within a regulated industry.
* A critical thinker and problem-solver with a strong sense of ownership and pride in performance.
* An exceptional eye for detail and the ability to work to strict deadlines.
If you're a strategic yet hands-on Performance Marketing Manager ready to take on a pivotal role within a dynamic financial services organisation, we encourage you to apply.
Please note: Due to the high volume of applications, we are not always able to respond to all unsuccessful applicants. However, we wish everyone who applies the very best with their job search.
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Financial Services and Professional Services
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