Tailored Recruitment Partners are working with a leading organisation in their Industry to recruit a dynamic, creative and detail-oriented Marketing Campaign Specialist to plan, deliver and optimise impactful campaigns that support our brand, commercial and customer goals. Working closely with our in-house teams, this role is hands-on and highly collaborative, playing a key part in bringing exciting exclusive collaborations to market and delivering best-in-class campaigns.
The chosen candidate will play a pivotal role in driving awareness, and sales performance for premium products through both digital and offline strategies, operating at the heart of strategy, execution, and cross-functional collaboration. The ideal candidate brings strong marketing experience and good level of expertise with data, and a proactive, commercial mindset.
Job Responsibilities:
The role holder will be expected to be responsible for the following:
* Campaign Planning & Execution
* Lead the end-to-end delivery of integrated marketing campaigns, from concept to analytics.
* Collaborate with internal teams across digital, creative, product, and category management.
* Manage timelines, content needs, creative briefs, and asset delivery to ensure smooth rollout.
* Exclusive Collaborations
* Help launch and promote exclusive supplier and manufacturer partnerships.
* Craft compelling campaign stories that bring these collaborations to life across relevant channels.
* Content & Creative Coordination
* Brief and work directly with our in-house creative team to develop campaign assets (digital, print, email, social, etc.).
* Ensure all campaign content is aligned with brand guidelines, tone of voice, and strategic messaging.
* Channel Activation
* Coordinate multi-channel campaign execution across email, web, social media, print, events, and internal platforms.
* Work closely with the digital team to optimise channel use and messaging.
* Performance & Insight
* Monitor campaign performance using key metrics (e.g. reach, engagement, leads, conversions).
* Produce campaign wrap-up reports with clear insights and recommendations for continuous improvement.
* Stakeholder Management
* Partner with internal stakeholders including category managers, product teams and sales to align objectives.
* Support marketing input into cross-functional initiatives and product launches.
Qualifications:
* Experience in marketing, with a focus on campaign planning and delivery.
* Excellent organisational skills and attention to detail.
* Strong written and verbal communication skills, with confidence to brief and challenge where needed.
* Background in B2B, healthcare, retail, or distribution. (desirable)
* Familiarity with CRM, CMS, and email platforms.
Experience:
* Solid understanding of multi-channel campaign execution.
* Ability to analyse and report on performance data to drive improvements.
* Experience working in fast-paced, collaborative environments.
* Experience working on manufacturer-led or exclusive brand collaborations