Salary: £28,000 - £35,000 (negotiable DOE) + Profit‑Share Bonus
Hours: Monday - Friday, 8am - 4:30pm
Benefits: 23 Days Holiday, plus Bank Holidays, + your Birthday off, + 1 extra day per year up to 5 additional Days Holiday /Clear progression opportunities, and the chance to make a real impact within a growing commercial function.
Join a thriving, fast‑paced business where your commercial drive will directly shape growth.
We are recruiting on behalf of a well‑established organisation seeking a proactive and commercially minded Lead Generation Specialist. This is an exciting opportunity for someone who thrives in a dynamic environment, enjoys building relationships, and has the confidence to engage directly with prospective clients.
You will play a pivotal role in generating new business opportunities, driving engagement through outbound activity, and contributing to a strong, high‑quality sales pipeline. Working closely with both the Marketing Manager and Business Development Manager, you will ensure seamless alignment across campaigns, lead-generation initiatives, and market outreach.
Key Responsibilities
Lead Generation & Prospecting
Identify and engage potential clients across key sectors.
Build and manage a strong pipeline through outbound calling, email outreach, LinkedIn activity, networking, and market research.
Collaborate with the Marketing Manager to utilise campaign data and insights to target the right audiences.
Maintain accurate CRM records and track all pipeline activity.Opportunity Identification
Understand customer needs, challenges, and buying triggers to determine where products and services can add value.
Qualify prospects based on commercial viability, business scale, and service requirements.
Share insights with marketing to strengthen targeting and messaging.Enquiry Generation & Sales Support
Initiate conversations with prospective customers to create new enquiries.
Prepare and send introductory information, follow‑up documentation, and proposals where required.Collaboration & Reporting
Work daily with the marketing team to ensure consistency between marketing campaigns and outbound business development activity.
Provide regular updates and pipeline reporting, ensuring quality standards are met throughout the sales process.Relationship Building
Build trust‑based, long‑term relationships with potential clients.
Maintain a professional, positive, and customer‑focused approach in all interactions.
Skills & Experience Required Essential
Experience in business development, lead generation, telesales, or an outbound commercial role is highly desirable.
Confident communicator, comfortable engaging with decision‑makers at all levels.
Strong research capabilities and the ability to identify high‑value opportunities.
Highly organised, able to manage multiple leads and priorities simultaneously.
Self‑motivated, target‑driven, and proactive in generating new business.
Comfortable using CRM systems and basic sales tools.Personal Attributes
Ambitious, resilient, and eager to contribute to business growth.
Persistent and confident when handling objections.
Positive team player with strong interpersonal skills.
Professional, courteous, and always customer‑focused.Ready to Make an Impact? If you are commercially driven, confident initiating outbound conversations, and excited by the opportunity to help drive business growth, this is an excellent role to accelerate your career.Apply today to be considered for this fantastic opportunity.
IND25