At Charles Tyrwhitt our purpose is to "Make it easy for men to dress well" and we can't do that without our specialist teams. We are looking for a 12‑month maternity cover for the Senior CRM Manager – Campaigns in our Marketing team. This role is responsible for driving strategy and execution of core BAU marketing and promotional plans across email, SMS and direct mail. In this role, you will be uncovering insights and taking action through analysing channel and customer performance, making impactful decisions that will deliver on business and marketing KPIs. You will help deliver relevance, efficiency and profitability to our customer base, with a focus to supporting our highly engaged Active segment.
Key Responsibilities
* Lead, coach and motivate a team, inspiring your direct reports to deliver on business and channel goals
* Ensure all email, SMS and direct mail activity is delivered effectively and on time – from conceptualisation to deployment and post‑campaign analysis
* Own the email and direct mail content, cadence and segmentation strategy for all BAU, promotional and traffic‑driving marketing communications
* Coordinate with retail marketing team to ensure all activity is relevant to retail and uncover opportunities for retail‑specific promotions and messages
* Align with internal brand stakeholders to ensure consistent marketing and brand messaging, streamlining processes to drive efficiencies where possible
* Own channel reporting and analysis for email, SMS and direct mail; use insights and benchmarking to shape marketing strategy for all channels
* Ensure that customer‑facing communications are compliant, feature relevant products, provide accurate information, properly represent the brand and contribute to a positive customer experience
* Manage end‑to‑end, ad‑hoc retention projects
Qualifications
* 3+ years of experience in lifestyle marketing or a CRM role
* Experience managing at least one direct report; demonstrated ability to inspire a team to work efficiently, take on challenges and grow in their roles
* Experience with email marketing platforms such as Bloomreach (SMS, eCommerce and direct mail desirable)
* Experience analysing campaign performance data, communicating insights to stakeholders, and optimising marketing strategies based on results
* Ability to balance multiple projects, manage own workload and oversee direct reports to deliver key initiatives effectively and on time
* Clear understanding of customer mindset and sharp marketing instincts, growing retention customer performance
* Strong problem‑solving skills and attention to detail
* Excellent verbal and written communication skills, with a demonstrated aptitude for communicating with multiple teams and groups
* A positive, proactive and flexible team player, willing and able to collaborate with in‑person and remote stakeholders
Benefits
* Competitive salary and excellent bonus scheme
* A entrepreneurial environment where you’ll be encouraged to try things and make changes to drive the business forward
* You’ll have access to staff discount from your 1st day, not just at CT but also from The White Company!
* Our hybrid working policy means we work from the office 3‑4 days per week (14 days onsite across a 4‑week period, and Mondays are our set days in the office)
* We are proud to go about our business in the right way and partner with many charities and sustainability partners – “giving something back” is an important part of our ethos
* At HQ we are serious about having fun. Our Christmas and summer parties are the stuff of legends, and our CT Social Team ensure there is always something exciting to get involved in
As a creative and entrepreneurial business, we believe that being together helps create a collaborative environment and is key to our success. Our Tyrwhitteers are the drivers of change, so we’re looking for hard‑working people with a pro‑active approach to their work. Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler (whilst studying Geography at Bristol University – we might add) had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt. That was over 3 decades ago and whilst Charles Tyrwhitt (it rhymes with spirit by the way) is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to “make it easy for men to dress well”. We take care of a chap’s entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it. With a unique product offering delivered with exceptional customer service, Charles Tyrwhitt is a world‑known, well‑loved London‑based brand with stores throughout the United Kingdom, France, and the United States. Our Global Head Office is in London Bridge, where our teams that support our online presence in North America, Canada, Europe and Australia are based. We have a small Manhattan office for our US Partnerships and US Retail support teams, and our Distribution Centre and Contact Centre are based in Milton Keynes. At Charles Tyrwhitt we believe in doing the right thing. That means making our products properly and sustainably, making our business work for our people, our customers, and our suppliers and giving back to charity to support those in need. We’re taking a good hard look at our social and environmental impact, and always looking for ways to be better.
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