Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
This performance profile seeks to attract a performance marketer with a proven track record of driving business growth using paid tools such as Google Ads, Meta Ads, Bing Ads, TikTok, and other paid marketing platforms.
As a performance marketer, you will be accountable for driving revenue and sales for Retail Dental Cover and Corporate Dental Cover.
This role will be reporting to the Head of Marketing and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a full-time commitment of 40 hours per week with at least 6 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
Develop and execute paid search strategies aligned with business goals to increase member acquisition for our dental cover products across Google, Bing and other relevant search platforms.
Develop platform-specific ad creatives (videos and static) along with a detailed plan to drive revenue and sales across Facebook, Instagram, TikTok, YouTube, and other relevant channels.
Continuously monitor, analyse, and optimise PPC campaigns to maximise ROI, improve click-through rates, and reduce cost per acquisition across platforms. Manage keyword bids, ad copy, and landing page optimisation to enhance campaign performance across all advertising channels.
This includes optimising the target audience, ad creative and landing pages.
Identify opportunities and troubleshoot issues at both the campaign and website levels to optimise performance.
Work closely with stakeholders (design, content, and IT) to address and resolve the funnel-related concerns.
Effectively manage PPC and paid social budgets to ensure optimal allocation of funds across campaigns and channels, maintaining a balance between cost efficiency and performance.
Testing
Develop testing hypotheses and implement a prioritised testing plan to ensure continuous learning.
Coordinate A/B testing of ad copy, creative and bidding strategies to identify high-performing variations and improve overall campaign and company search performance.
Performance Reporting
Generate regular reports on key PPC metrics, including impressions, clicks, conversions, and cost per conversion across all advertising platforms. Provide actionable insights and recommendations based on data analysis to drive continuous improvement in campaign performance.
Provide actionable insights and recommendations based on data analysis to drive continuous improvement in campaign performance.
Drive revenue with a growth mindset - through structured experimentation programs, learn from failures and make data-driven decisions.
Collaborate with the designer & content manager to ensure creatives and communication are in line with brand guidelines.
Work closely with the SEO lead and the rest of the Growth Marketing team to align performance marketing strategies with organic search initiatives and overall marketing programs.
Communicate campaign performance, updates, and insights effectively to stakeholders.
KEY PERFORMANCE INDICATORS
Acquisition (Grow Smile™dental cover)
Drive month-on-month growth in dental cover sales by building and executing a scalable acquisition plan for Smile™. This FULL-TIME ROLE will only suit someone who also meets the following requirements:
Should be analytical, strategic, and creative when the role requires it.
Has perfectly spoken & written English.
100% Remote: Full-Time Position: Secure a stable and consistent work schedule.
~ Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
~ Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO and a successful Head of Marketing from India.
~ Integrated Marketing Strategy: A company with a cohesive marketing strategy ensures that PPC and paid social campaigns align with broader marketing goals, improving overall campaign effectiveness and brand consistency.