Lead Marketing Analyst
Fully Remote (UK-based)
£90,000–£100,000
The Company
I’m exclusively supporting a leading games studio, creators of one of the world’s longest-running MMORPGs, to find a Lead Marketing Analyst! This year marks a major marketing scale-up, with spend set to more than double previous years; this is a rare chance to join a globally recognised gaming brand at a pivotal moment, driving the next stage of its growth
The Role
This is a hands-on lead position, responsible for taking marketing analytics beyond current capacity. You’ll:
* Own end-to-end marketing analytics across CRM, paid media, lifecycle, and subscription funnels
* Develop and maintain robust, continuously learning LTV models tied to attribution cohorts
* Build and own forecasts that tie marketing performance to spend and growth targets
* Design and interpret uplift/incrementality experiments where attribution is weak
* Provide attribution oversight across PC vs mobile pipelines, ensuring accuracy and reliability
* Partner with marketing leadership, finance, and exec teams to deliver clear, actionable insights
* Act as a mentor/partner to the current Senior Marketing Analyst
You’ll be embedded in Marketing with support from data engineering and data science, ensuring best practice and high-quality outputs
Your Skills & Experience
* Experience in the Gaming space - essential for this role
* LTV Modelling – robust, continuously improving models tied to attribution cohorts
* Forecasting – building and owning forecasts that link spend to growth outcomes
* Uplift / Incrementality – designing and interpreting experiments where attribution falls short
* Advanced SQL
* Data storytelling – translating complex analytics into clear recommendations for marketers, CFO, and CEO
* Media Mix Modelling (MMM) – familiar with methods, data needs, vendors, and evaluation (nice to have)
* Attribution oversight – deep understanding of pipeline differences (PC vs mobile), data flows, and validation (nice to have)
* Vendor literacy – able to evaluate, run RFPs, and manage third-party partners (nice to have)
The Benefits
* Salary of £90,000–£100,000
How To Apply
Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page