About us (and why you might want to work with us)
There are plenty of marketing agencies out there; but Xcelerator Dental isn't your typical agency, and we're not trying to be. We show up every day with one mission: to redefine what growth looks like in the dental industry.
What makes us different? It's our people, our approach, and the fact that we genuinely care about making a lasting impact for our clients. We don't just run campaigns and disappear - we become part of their team, celebrating their wins and helping them navigate challenges.
This isn't just another job posting. If you join us, we'll invest in you from day one. We'll work closely with you to develop your skills, and there are genuine opportunities for long-term progression. We share ideas regardless of job title, we harness team spirit like nobody's business, and we take serious pride in celebrating excellent work.
About you
You're a natural relationship builder who understands that the best business growth comes from genuine connections. You get excited about helping companies succeed, and you know that trust and expertise are what really drive partnerships.
* You've got existing connections in the dental world and understand the industry landscape
* You have a good understanding digital marketing and how it helps to grow local businesses
* You enjoy nurturing prospects through demonstrating value
* You're comfortable with B2B marketing activities including LinkedIn outreach and content engagement
* You love networking at industry events
* You're excited about growing into deeper strategic conversations and eventually leading your own team
* You understand that the best 'sales' conversations don't necessarily feel like sales at all
* You're organised, persistent (in a good way), and excellent at follow-through
What you'll actually be doing
You'll be responsible for reaching out to practices and dentists, building relationships with potential clients and nurturing them through our expertise-led approach. Think of yourself as the person who connects amazing dental practices with the marketing partner they didn't know they needed.
Relationship building and lead generation
* Proactively reach out to practices in our existing database with personalised, value-led communications about digital marketing opportunities and follow-up calls
* Utilise our FMC Dentistry audience (webinar attendees, article readers, engaged prospects) through strategic follow-up calls and outreach to discuss their digital marketing needs
* Make targeted outreach calls to potential clients to introduce XD's digital marketing services and identify growth opportunities
* Work with our FMC team to identify warm prospects and create meaningful touchpoints through direct contact about digital solutions
* Leverage your existing dental industry contacts to build genuine business relationships around digital growth
* Book qualified prospects for in-depth digital marketing consultations with our CEO (with the goal of eventually conducting these yourself)
* Follow up persistently but professionally with prospects through multiple touchpoints, sharing relevant digital marketing insights
B2B marketing and outreach
* Play a key role in our LinkedIn marketing strategy, engaging with prospects and sharing valuable content
* Create and execute nurturing campaigns that demonstrate our expertise rather than push our services
* Work with our marketing team to develop prospect-focused content and resources
* Track and optimise all outreach activities to improve conversion rates
Industry networking and events
* Represent XD at dental industry events, conferences, and networking opportunities
* Prepare for events by researching attendees and identifying key prospects
* Follow up with event connections to build lasting professional relationships
* Help plan our event strategy to maximise relationship-building opportunities
Growth and progression
* Gradually take on more complex prospect conversations and consultations
* Develop your skills in strategic business discussions and solution positioning
* Eventually build and lead a client acquisition team as the business grows
* Contribute to refining our client acquisition processes and strategies
Skills and experience we're looking for
* 3 years experience in relationship-focused business development, sales or account management roles for a dental or digital growth company
* Having proven experience as a TCO could also be a great foundation for this role
* Existing network and understanding of the dental industry (preferred)
* Strong communication skills with experience in B2B relationship building
* Experience with LinkedIn and social selling approaches
* Comfortable with CRM systems and lead nurturing processes
* Event networking experience and genuine enjoyment of meeting new people
* Understanding of consultative selling approaches rather than traditional sales tactics
* Excellent organisation and follow-through capabilities
Our values (and hopefully yours too)
* You thrive in a trust-centred environment - Transparency and authenticity aren't just buzzwords to you
* You value partnership and collaboration - You genuinely believe that working together leads to better outcomes
* You're committed to growth - Learning and development are essential to you, both for yourself and for supporting clients and the team
* You embrace change - You see change as an opportunity to innovate and grow, not something to fear
* Respect is fundamental - It goes both ways: with clients, teammates, and partners
* You thrive on feedback - You see it as an opportunity to learn and improve, not criticism to defend against
Our purpose (why we do what we do)
To simplify the path to growth and take the stress of marketing away from dental practices, so they can focus on delivering exceptional patient care.
We're working to redefine success in dental practice growth by removing barriers and fostering trust and alignment between practices and their marketing partners. It's ambitious, but we're making it happen, one practice at a time.
Where is the role based?
* 1 day a week - FMC’s office in St Albans/Shenley
* 1 to 2 days a week - XD office in London
* 1 to 2 days a week - remote/home
Ready to chat? If this sounds like the kind of place where you'd thrive, we'd love to hear from you.