CRM Manager – Rockfish Online Seafood Market
Reports to: Head of Marketing / Head of Design
Location: South Devon / Able to travel to Brixham
About Rockfish
Rockfish is on a mission to bring the best of the British Seafood to homes across the nation. From our award-winning seaside restaurants to our thriving Online Seafood Market (OSM), we’re passionate about sustainably caught seafood, fresh thinking, and unforgettable experiences — whether by the sea or at your table at home.
As we grow our online business, we’re looking for a commercially minded, analytical, CRM Manager to drive sales, customer retention, and loyalty through smart, data-led campaigns and beautifully crafted customer journeys.
The Role
You’ll be the driving force behind our CRM strategy in driving sales — turning customer insight into personalised communications that convert browsers into loyal seafood shoppers. You’ll take ownership of our CRM sales across Rockfish’s Online Seafood Market, building automated journeys, optimising engagement, and ensuring every campaign directly drives commercial results.
This is a hands-on role for someone who loves driving sales results, digging into data, understanding behavior, and testing, learning, and iterating to continuously improve results. You’ll work closely with the marketing team to bridge the gap between our restaurant guests and our online shoppers helping us position Rockfish as the UK’s leading seafood-at-home brand.
Key Responsibilities
Sales & Growth
* Own CRM-driven revenue from sign-up through repeat purchase.
* Plan and execute CRM calendars aligned with product launches, promotions, and restaurant campaigns.
* Build, test, and optimise campaigns with clear commercial goals and measurable ROI.
Customer Journey & Automation
* Map and refine customer journeys across both restaurant and OSM audiences.
* Develop and manage behavioural triggers, decision trees, and lifecycle automations (welcome, repeat, win-back, lapsed).
* Use insight and testing to remove friction and boost conversion.
Data-Led Strategy
* Turn restaurant and OSM data (via Klaviyo and Seven Rooms) into actionable insights.
* Identify cross-sell and reactivation opportunities between restaurant diners and online shoppers.
* Provide data-driven briefs that inspire creative, relevant marketing campaigns.
Performance & Reporting
* Champion a culture of testing — from subject lines to segmentation.
* Deliver monthly CRM performance reports with clear analysis and recommendations.
* Track uplift in retention, repeat purchase, and customer lifetime value.
Innovation & Collaboration
* Stay ahead of CRM and e-commerce trends.
* Collaborate across marketing, operations, and customer experience teams to align campaigns with business goals.
* Support the integration of CRM with paid digital activity (retargeting, lookalikes, etc.).
About You
You’re commercially minded, data results driven, and customer-obsessed. You thrive in a fast-paced environment where creativity and analysis go hand in hand and covert to sales.
Essential skills and experience:
* 4+ years’ experience in CRM/email marketing within e-commerce, hospitality, or retail.
* Strong grasp of segmentation, automation, and customer lifecycle marketing.
* Technically confident using CRM platforms (ideally Klaviyo, HubSpot, or similar).
* Excellent proofreading skills with great attention to detail.
* Analytical mindset — confident interpreting data to optimise campaigns for ROI.
* Hands-on, proactive, and collaborative approach.
Why Join Rockfish?
* Be part of an ambitious, purpose-driven brand championing sustainable British seafood.
* Work in a creative, data-informed team that loves innovation.
* Hybrid, flexible working environment.
* 50% off food when you dine at any Rockfish Restaurant
* An auto enrolment Pension to help you save for the future
* 40 hour working week (Monday to Friday)
* Staff Welfare and Support programme available through Hospitality Action
* 28 days holiday
* Your birthday off every year
* Use of Rockfish Paddleboards
Application Deadline
This role will close at midnight on 29th March 2026. Applications will be screened and shortlisted after this date.