General Manager – High-Volume Used Car Operation
Location: Dunstable
Salary: Up to £50,000 + bonus, OTE 80-90k+
Ref - 29517
Employment Type: Full-Time, 5 day weeks, Saturday’s included
Are you a dynamic automotive leader with a proven track record of driving performance in a fast-paced used car environment? Our client is seeking a commercially-minded General Manager to take ownership of a high-volume used car operation, leading from the front to maximise sales, profitability, customer satisfaction, and team development.
Key Responsibilities
Oversee the day-to-day running of a high-volume used car dealership, ensuring smooth operational delivery across Sales, Service, and Preparation.
Set and exceed monthly KPIs for sales performance, profitability, stock turn, and customer service.
Implement robust pricing and stocking strategies to maximise margin and optimise inventory mix.
Lead, coach, and develop department managers and wider teams to create a high-performance culture.
Ensure compliance with FCA regulations, company policies, and health & safety standards.
Maintain strong relationships with external partners, suppliers, and finance/insurance providers.
Champion an exceptional customer experience across all touchpoints.
About You
Proven experience as a General Manager, Sales Manager, or Dealer Principal within a high-volume automotive retail or used car environment.
Strong commercial acumen with the ability to analyse data, identify opportunities, and deliver results.
Inspirational leadership style with the ability to motivate teams and drive accountability.
Well-versed in stock management, pricing strategy, and modern digital retail processes.
Customer-focused, operationally sharp, and committed to continuous improvement.
What’s On Offer
Competitive basic salary with an uncapped OTE structure.
A senior leadership role with full autonomy to shape operations.
Opportunity to work with a dynamic, forward-thinking automotive business.
Company vehicle + additional executive benefits.Consultant: Jason Evans - Octane Recruitment
MDLOJ
Octane Recruitment is a leading recruitment agency specialising in Automotive, Motor trade, Engineering, OEM and various related industries. We are recruiting across the UK for Service, Aftersales and Parts - Service Advisor, Warranty Advisor, Warranty Administrator, Aftersales Advisor, Service Team Manager, Senior Service Advisor, Service Manager, Aftersales Manager, Parts Advisor, Parts Administrator, Parts Supervisor, Parts Managers