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New business development manager

Stoke-on-Trent
Beyond The Book
New business development manager
Posted: 22 December
Offer description

About the Company


A specialist B2B strategic and creative marketing consultancy, operating across industrial, manufacturing, construction, heavy equipment, agriculture, defence, and professional-services sectors. It works with complex, technically driven organisations to deliver strategic marketing, brand, and digital communications that support measurable commercial growth.


The agency is now seeking a commercially focused New Business Development Manager to support its growth ambitions.


Role Overview


The New Business Development Manager will play a key role in driving new client acquisition through proactive prospecting, relationship development, and opportunity conversion. The successful candidate will bring a strong track record of winning new business within a marketing, brand, or creative agency environment and will be confident engaging senior decision-makers, including Marketing Directors, CMOs, CEOs, and Managing Directors. The role involves developing and executing a structured new business strategy, balancing lead generation, pipeline management, and proposal delivery, while working closely with senior leadership and the strategy and creative teams.


Key Responsibilities


• Identifying and targeting new B2B opportunities aligned to core sectors

• Building and managing a robust sales pipeline using CRM and outbound channels

• Developing relationships with senior marketing and procurement stakeholders

• Leading proposals, credentials, and pitch activity

• Delivering outreach campaigns across email, LinkedIn, events, and networking

• Monitoring market trends, competitor activity, and commercial opportunities

• Reporting on pipeline performance and revenue forecasts

• Representing the agency at industry events and networking forums


Skills and Experience


• Experience in agency-side business development

• Demonstrable success in B2B marketing environments

• Strong commercial awareness and stakeholder engagement capability

• Experience using CRM systems and outbound prospecting tools


What’s on Offer


• Competitive salary or day rate with performance-based commission

• Flexible and remote working arrangements

• Career progression within a growing, strategically led agency

• Supportive, collaborative culture

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