This range is provided by Mainmark (UK). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
About the Role
The Marketing Manager will lead the company’s marketing efforts, with a strong emphasis on digital marketing and events, to promote our specialist geotechnical services across the UK and Ireland. This role includes developing a comprehensive marketing strategy, managing digital campaigns, enhancing brand reputation and coordinating events to support business growth. You will play a key role in raising brand awareness, generating leads and delivering impactful marketing campaigns.
Key Responsibilities
* Develop and implement a digital-first Marketing Plan and Budget that is aligned with business objectives.
* Lead the redevelopment and continuous improvement of the company website, ensuring it functions as a lead-generation and brand-awareness tool.
* Manage all aspects of digital marketing, including SEO, PPC, social media campaigns, email marketing and website content updates.
* Plan and execute events, including trade shows and other promotional activities, to showcase our brand and services.
* Create high-quality, engaging content for digital and print, such as blogs, case studies, videos and promotional materials.
* Develop and maintain relationships with external agencies, suppliers and partners to ensure successful campaign delivery.
* Support new products or territories with targeted marketing campaigns and promotional strategies.
* Collaborate with the Sales team to optimize lead generation and improve conversion rates.
* Track and analyse the performance of marketing activities, providing actionable insights and ensuring strong ROI.
Required Skills and Experience
* Advanced digital marketing skills, including expertise in SEO, PPC, social media management, Google Analytics and email marketing platforms.
* Proficiency in design software such as Adobe Illustrator, Photoshop and video editing tools.
* Demonstrable experience of successfully developing and implementing marketing plans that integrate digital, PR and events.
* Proven expertise in developing and executing marketing plans and campaign budgets.
* Strong photography skills, with experience producing marketing materials and content.
* Thorough understanding of B2B and B2C marketing principles and strategies.
* Excellent analytical skills, with the ability to measure performance, track ROI and make data-driven decisions.
* Proactive approach to self-learning and staying informed on marketing trends, industry developments and new technologies.
Company Values
* Visionary
* Inclusive
* Protective
* Professional
* Inventive
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing
Industries
* Construction and Civil Engineering
#J-18808-Ljbffr