Key Responsibilities Campaign Strategy & Execution Develop and manage paid social media campaigns for all properties within the group (hotels, spas, restaurant). Collaborate with sales and marketing team to align advertising goals with business objectives. Manage budgets, bidding strategies, and A/B testing to optimize ad performance. Content & Creative Collaboration Work with designers, copywriters, and photographers to create visually stunning and conversion-focused ads. Ensure messaging is tailored to the target audience of each business unit while remaining on-brand. Performance Analysis & Reporting Monitor KPIs including CTR, ROAS, CPC, and conversions. Deliver monthly performance reports and actionable insights to Head and Marketing and Sales Director Use data to refine targeting, creative strategy, and spend allocation. Audience & Platform Management Manage custom audiences, retargeting lists, and lookalike audiences. Stay updated with platform changes, trends, and algorithm updates. Define and build customer personas for each property. Collaboration & Communication Coordinate closely with the broader marketing and sales team Collaborate with Digital marketing company to make sure that Google Ads and Social ads align and work towards the same goals / messaging Requirements 2 years’ experience in paid social media advertising (hospitality experience preferred). Proven success managing large budgets across Meta, TikTok, and other paid social platforms. Strong understanding of ad performance metrics, pixel tracking, and audience segmentation. Experience with tools such as Meta Ads Manager, Google Analytics, and other attribution platforms. Creative mindset with a keen eye for luxury branding and storytelling. Excellent communication and organizational skills. Ability to manage multiple campaigns and deadlines across several properties. Desirable, not essential Experience marketing for luxury/lifestyle brands. Familiarity with restaurant and spa marketing trends.