Marketing and Business Development Manager
London
Position Overview
Great opportunity with a respected UK Law firm for a Marketing and Business Development Manager who will be responsible for generating long-term sustainable profitability for the business, driving growth through strategic marketing initiatives, client acquisition, and partnership development. This role combines creative marketing leadership with analytical business acumen to expand market presence, strengthen brand awareness, and achieve revenue targets.
For this role you will need..
* Years of experience in marketing and business development ideally within a legal or regulated environment.
* A proven track record of achieving growth targets and developing successful marketing campaigns.
* Experience implementing Legal 500 and similar publications.
* Experience managing budgets and cross-functional teams.
Key Responsibilities
Marketing Strategy & Execution
* Develop and implement integrated marketing strategies to promote the firm’s products and services.
* Working with external agencies, oversee digital marketing, social media, SEO, PPC, email campaigns, and content creation.
* Manage brand positioning and ensure consistency across all marketing channels and materials.
Business Development & Growth
* Design and implement the firm’s approach to business development, working with the Heads of Practice to support and bring this to life.
* Identify and pursue new business opportunities and partnerships.
* Support fee earners to develop and maintain relationships with key clients, partners, and stakeholders.
Data & Performance Management
* Set KPIs and measure performance across marketing and business development activities.
* Manage and action operational lead generation opportunities in real time, working with outsourced call handling and internal triage team.
* Analyse campaign results and market data to optimize strategies and budgets.
* Report regularly on progress, ROI, and key insights to senior management.
Team Leadership
* Foster collaboration across departments to align marketing and the firm’s goals.
* Collaborate with Heads of Practice to develop business development ideas and skills
Skills:
* Strong strategic thinking and business acumen.
* Excellent communication, negotiation, and presentation skills.
* Proficiency with digital marketing tools, CRM systems, and analytics platforms.
* Ability to manage multiple projects in a fast-paced environment.
* Creative mindset with strong problem-solving skills.
* A passion to grow the business and the role Marketing and business development plays in that