Job Description
A bit about us: Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer. Our aim is to make mainstream and luxury fragrances affordable and accessible to all. We showcase more than 130 fragrance brands in over 220 stores throughout the UK and online at www.thefragranceshop.co.uk. We are expanding and are looking for a CRO Manager to join the team and be part of a growing and vibrant brand.
The Role:
We are looking for a data-driven and detail-oriented Conversion Rate Optimisation (CRO) Manager to join our digital team. This role is focused on improving the performance of our website and app through systematic testing, analysis, and optimisation. The ideal candidate will be passionate about understanding user behaviour, running experiments, and delivering measurable improvements to conversion rates, customer journeys, and overall digital performance,
What you’ll be doing:
Conversion Rate Optimisation:
1. Plan, execute, and analyse A/B and multivariate tests to improve on-site and in-app conversion.
2. Maintain and prioritise the CRO roadmap, ensuring a continuous pipeline of testing opportunities.
3. Lead A/B and multivariate...