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Partnerships manager - loyalty and ecosystem

Birmingham (West Midlands)
Leonardo Hotels
Partnership manager
Posted: 13 April
Offer description

Were looking for a Partnerships Manager - Loyalty and Ecosystem to design, build, and manage a high‑impact partner ecosystem that supports our global loyalty programme. In this role, youll shape our external value proposition by securing and activating strategic partnerships that boost member engagement, deliver incremental value, and strengthen long‑term loyalty.


Responsibilities

* Identify, evaluate, and secure high‑value strategic partnerships across retail, lifestyle, travel, and experience‑led sectors to enhance the loyalty proposition.
* Design partnership frameworks, including commercial terms, value exchange models, earn/burn mechanics, and contractual structures.
* Manage a balanced portfolio of global strategic partners and high‑impact regional or local partners.
* Collaborate with the Loyalty Program Operations Manager to ensure partner offers align with program rules, tier benefits, and overall loyalty strategy.
* Work closely with CRM and Marketing teams to support the execution of co‑branded promotions, partner launches, and targeted member campaigns.
* Establish and track partnership performance metrics, analysing engagement, redemption, member uptake, and ROI.
* Identify opportunities to optimise partner mix based on member behaviour, performance data, and competitive benchmarking.
* Lead ongoing partner relationship management, ensuring operational excellence, mutual value delivery, and continuous improvement.
* Represent the loyalty programme externally, including partner meetings, negotiations, and industry engagement.
* Contribute to the long‑term evolution and scalability of the loyalty ecosystem as the program grows globally.
* Special rates on Leonardo Hotel rooms across the UK & Europe.


Benefits

* Company‑wide recognition scheme: vouchers to spend on a wide range of high‑street shops.
* Talent referral scheme.
* Wellbeing calendar.
* Ongoing job‑related training programmes with clear paths for progression.


Qualifications

* 4+ years in partnerships, business development, or commercial roles, preferably within hospitality, retail, lifestyle or travel sectors.
* Experience developing "Earn and Redeem" ecosystems, specifically identifying and onboarding partners that add value to higher‑tier loyalty members.
* Strong commercial acumen with the ability to structure mutually beneficial partnership agreements.
* Experience managing complex stakeholder relationships across multiple markets or regions.
* Analytical, with confidence assessing performance data and translating insight into action.
* Confident in tracking and reporting on partnership ROI, focusing on metrics such as New Member Acquisition Cost (CAC), incremental spend per stay, and partner redemption rates.
* Ability to work closely with CRM teams to design partner‑led acquisition campaigns that fuel database growth and member engagement.
* Ability to adapt partnership strategies to different regional consumer behaviours.


Equal Opportunity

Disability Confident: A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. In certain recruitment situations such as high‑volume, seasonal and high‑peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non‑disabled people. For more details please go to .


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