£55,000 - £65,000 + Benefits
Cannock (2 Days per Week)
A fast-growing, multi-site business is seeking a Commercial Insight Analyst to transform how data is utilised across the organisation.
Over the past 18 months, the business has invested significantly in its data platform, tools and reporting. However, a clear gap remains between the data being produced and the strategic decisions being made.
Currently, Sales, Marketing and Finance functions are not fully aligned through data, resulting in the absence of a consistent, joined-up view of:
What drives Sales performance
How Marketing activity translates into Revenue
How Financial outcomes connect to operational performance
This role has been created to bridge that gap.
The Role
Working closely with Heads of Departments and C-Suite stakeholders, you will provide clarity on:
What is happening across the business
Why performance is changing
What is driving Revenue, Sales and Demand
What actions should be taken
This is a highly visible position offering substantial exposure to senior leadership.
We require a candidate who can take full ownership of the process from understanding data, through building robust models, to delivering clear, commercially focused insight.
Key Responsibilities
Integrate data across Sales, Marketing and Finance
Analyse performance trends and identify key commercial drivers
Evaluate Marketing campaign effectiveness against Revenue outcomes
Build and enhance Power BI dashboards and data models
Develop robust data models and DAX logic to support scalable reporting
Deliver Board-level reporting and commercial insight packs
Translate complex data into clear, actionable recommendations
Challenge and improve existing reporting outputs
Collaborate with senior stakeholders to shape business questions
Support both recurring reporting and ad hoc deep-dives
Person Specification
Proven experience in Commercial Insight or Analytics
Advanced Power BI skills, including Data Modelling and DAX
Ability to manage the entire process from data gathering to insight delivery
Experience working across multiple business functions
Excellent stakeholder engagement skills, comfortable liaising with senior leadership
Ability to explain the why behind performance changes
Commercially minded with a strong sense of curiosity
Experience thriving in a fast-paced, evolving business environment
Why This Role?
The data foundations are in place.
What s missing is a professional who can bring it all together, build it properly and translate it into insights that leadership can confidently act on.
This is an excellent opportunity to become the key connector within the business through data, driving improved commercial decision-making.