Overview
Sitting within the Publicis Le One London Hub, you will be a core/ leading member of our strategy/client team, working directly with the Global Planning team. You will be the key day‑to‑day contact for your brands and be the driving force in the development and landing of their global strategies, supported by an Associate Strategy Director or a Strategy Manager and exec. You will play a front‑line role in building and shaping the application of data and strategic excellence across all that we do: building audience understanding, shaping strategic innovation and communication strategies, while also driving the relationship with your clients and their partner agencies. You will be responsible for leading the development of these strategies with the guiding support of the Global Strategy Lead.
Haleon have undergone significant evolution under the new brand launch and to continue with their rapid growth they must make deeper, more persuasive, more emotional connections with consumers. The Global Category Strategy Director will play an essential role in this journey by overseeing the development of market‑leading connections strategies and ensuring we operate at the leading edge of strategic media thinking and practice.
Consequently, we are seeking driven and emotionally intelligent candidates who have proven planning or strategy experience and client management expertise. We are looking for someone who will bring energy and enthusiasm to our strategic client work and team.
Responsibilities
You will report into the Global Strategy Lead and be responsible for the development and deployment of global brand strategies on a day‑to‑day basis for your respective brands. You will collaborate regularly with Publicis teams based in Haleon core markets to gain knowledge and best practice tactics that will feed into global brand strategies.
You will orchestrate collaboration with creative agencies to help develop cut‑through communications and deliver our annual client scope of work and thought leadership programme.
Qualifications
You are an experienced strategic planner with a track record of developing insight‑driven, data‑fueled communication solutions and strategies. You are someone who is prepared to ‘lean in’ to help a client embrace change with solid expertise in media planning spanning on and offline. You are a highly strategic thinker, influencing clients and local markets alike to think differently in order to drive brand growth. You can inspire and motivate both your colleagues, clients and creative partners. You are a natural communicator who gets excited when sharing your thoughts, is firm in their marketing and media principles, and a clear orator able to make even a complex principle or strategy come across simply.
You are confident, persuasive, collaborative and opinionated. You are comfortable leading conversation in a crowded room/zoom call, while being respectful of others’ views to strengthen your own. You are a diplomat who can be assertive and authoritative to drive positive results internally with your colleagues, and externally with clients and other agency partners. You are driven by happy clients.
Benefits
PlatformGSK offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:
At PlatformGSK, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence, or a health condition – please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change – building a culture where everyone feels seen, respected, and genuinely included.
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