About the Role
We are seeking a driven, highly organised and commercially focused Stock and Enquiry Manager to oversee both vehicle inventory management and sales enquiry performance at Mercedes-Benz of Watford.
This dual-responsibility role is pivotal in ensuring seamless alignment between vehicle availability and customer demand. You will manage all inbound sales enquiries while maintaining accurate, optimised stock levels to maximise conversion, profitability and customer satisfaction. The role requires strong leadership, attention to detail and the ability to perform in a fast-paced premium retail environment.
Key Responsibilities
Enquiry Management & Conversion
Oversee all inbound and outbound sales enquiries across phone, email, website and third-party platforms.
Ensure rapid response times and professional communication aligned with brand standards.
Qualify and allocate leads effectively to the sales team.
Implement structured follow-up processes to maximise appointment setting and conversion rates.
Monitor enquiry KPIs including response time, show rate and sales performance.
Stock Management & Optimisation
Maintain accurate oversight of all new and used vehicle stock.
Monitor stock status including ordered, in-transit, prepared, displayed and sold units.
Manage stock ageing and implement strategies to optimise turn and margin.
Conduct regular stock audits to ensure system accuracy.
Coordinate vehicle sourcing and inter-site transfers where required.
Sales & Operational Alignment
Work closely with the Sales Manager to ensure stock mix aligns with enquiry trends and market demand.
Support pricing strategy reviews based on performance and competitor analysis.
Liaise with logistics, preparation and marketing teams to ensure vehicles are ready and correctly advertised.
Leadership & Performance Management
Lead and develop the enquiry handling function.
Set and monitor clear KPIs for response, conversion and stock accuracy.
Provide reporting to senior management on stock performance and enquiry conversion metrics.
Identify opportunities for process improvement and operational efficiency.
Compliance & Systems
Ensure accurate CRM and DMS data management.
Maintain compliance with FCA regulations, GDPR and internal policies.
Uphold brand standards in all customer interactions and operational processes.
About you
Proven experience in automotive retail, stock control, or enquiry management.
Strong leadership and team management capability.
Analytical mindset with experience interpreting sales and stock data.
Excellent organisational skills and attention to detail.
Proficiency in CRM/DMS systems and Microsoft Office.
Customer-focused with a commitment to delivering a premium experience.
Why Sytner?
Sytner Group are delighted to provide an industry-leading benefits package.
We are passionate about continuous improvement and building an environment where everyone feels valued, appreciated and able to reach their full potential.
Enhanced Holiday Entitlement – 33 days inc. bank holidays
Industry-leading Maternity, Paternity and Adoption Pay
Career Development
Recognition of Long Service every 5 years
Discounted Car Schemes
High Street Discounts
Discounted Gym memberships
Cycle to work scheme
One day a year paid voluntary / community work
At Sytner, our values and the way we behave are important to us. We are committed to creating an equitable working environment where we value and respect every individual's unique contribution, supporting our colleagues to thrive and achieve their full potential.
As part of our commitment to Diversity and Inclusion, you have the right to ask for changes / adjustments to job interviews and the recruitment process. For more information around reasonable adjustments and the recruitment process please