Contract: Full Time
Salary: 45,000
Contracted Hours: 40
The Wonderfield Group has recently been purchased by Zensho Holdings, the leading food service company in Japan with a market cap of $5.5b. Zensho aims to become the world's largest food company, with the goal of eradicating hunger and poverty globally. We operate restaurants, factories, and thousands of sushi kiosks. Recently, we launched a successful cut fruit business, Snowfruit. Combining this with our other businesses—AFC, Sushi Circle, and Sushi Take—results in annual sales of $2.5b and EBITDA exceeding $140m, with an ambitious growth trajectory.
Ideally, you’ll already possess the following key behaviors:
* You’re a foodie, up-to-date on current trends, passionate about World Food and Wellness, and have a particular interest in Japanese and Pan-Asian cuisine, which is central to our business.
* You are both commercial and creative, with a passion for enhancing brand value.
* You are a self-starter who collaborates well, communicates persuasively, and inspires confidence.
* You can thrive in a fast-paced, dynamic environment.
* You are a creative thinker with an excellent eye for detail, eager to expand your knowledge and grow your career.
* You have experience in stakeholder management, can plan your time effectively, and deliver under pressure, working autonomously on multiple projects.
**** This is a 6-month FTC *********
Key Accountabilities include:
* Owning and delivering our retail annual marketing calendar.
* Leading customer-facing strategies for kiosks using digital, social, OOH, and in-store media, with performance targets and ROIs.
* Collaborating with the commercial team to create and implement sales-driving marketing activities throughout the year.
* Developing and executing delivery and click & collect strategies for retail.
* Managing marketing plans for new store openings, supporting franchise, operational, and new opening teams.
* Leading community marketing strategies, including promotions, campaigns, and events at local and national levels.
* Working with regional and franchise teams to ensure effective delivery of marketing initiatives.
* Supporting local buzz marketing, press outreach, and social media efforts for all brands.
* Building relationships with retail partners and key marketing contacts.
* Managing promotions and initiatives in partnership programs.
* Collaborating with cross-functional teams on product propositions and content creation for social channels.
* Overseeing kiosk-specific digital content, including website updates and ECRM campaigns.
* Leading photography and videography efforts for online and offline branding.
* Monitoring and reporting marketing KPIs, providing monthly dashboards and performance reports.
* Working with the Senior Brand Manager to improve brand metrics.
* Staying informed on consumer trends, competitor activities, and market insights.
* Leading activations for new campaigns, NPD launches, and tactical activities.
* Managing mystery shopper programs, consumer focus groups, and feedback mechanisms.
* Handling POS marketing activities, both online and offline, ensuring alignment with overall campaigns.
* Supporting label and packaging design to maximize shelf impact and sales.
* Providing competitor pricing and promotional insights.
* Driving engagement through marketing communications with partners and internal teams.
* Assisting in the development and launch of new retail brands.
We’re proud to offer:
* Hybrid working environment with two days in the office.
* Opportunities for career growth, including an apprenticeship program.
* Support services for physical, mental, and financial wellbeing.
* Annual discretionary bonus based on performance.
* Discretionary life assurance and income protection.
* Private medical cash plan and retail, cinema, and gym discounts.
* 50% off dining for you and three friends.
* Participation in sustainability initiatives aligned with UN goals, including responsible sourcing and recyclable packaging.
* Annual awards ceremony with opportunities to win trips to Japan.
About us:
Come roll with us and be part of something big. Celebrate our global presence:
* Over 1500 retail kiosks worldwide (YO!, Panku, Mai Taiko, Snowfox, Bento)
* Taiko manufacturing and distribution center
* 46 YO! restaurants
* 3,700 locations globally, from Hawaii to Aberdeen
Our Values
* Own it, Care About it, Make it Exceptional, Win Together
Ready to Roll?
Join us and play a key role in bringing people together to enjoy better food the Japanese way...
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