Our client are an industry leading experiential and shopper marketing agency who manage all in-store and out-of-store experiential events and activations for some of the most well known FMCG and retail brands.
The Senior Account Director will oversee client relationships, ensuring satisfaction and growth through successful campaign delivery. Responsibilities include managing a portfolio of campaigns, leading a team, and mentoring Account Directors & Campaign Managers. This role requires strong stakeholder management as well as collaboration with internal departments. It is fast-paced and requires significant travel during busy periods to attend events. Attention to detail is crucial for maintaining high-quality execution of events. You will also seek new business opportunities to exceed revenue goals and expand service offerings while leading pitches and submissions.
Client Relations
* Partner with customers to understand business needs
* Understand category-specific landscapes and trends
* Establish partnerships with key customers
* Respond to client briefs with clear project plans
Strategic and Tactical Planning
* Lead accounts strategically, driving innovation and leadership
* Manage projects from brief to execution
* Champion client service to maintain profitable accounts
* Oversee campaign delivery, managing timelines and costs
* Analyse campaigns and agency performance post-campaign
Commercial Acumen
* Achieve/exceed quarterly account targets
* Prepare financial forecasts for strategic planning
* Provide financial leadership and mentorship to Campaign Managers
* Meet KPIs within agreed margin targets
Interpersonal / Leadership Skills
* Collaborate positively with the Brand Experience Director and department heads
* Manage team and client expectations for a productive environment.
Requirements
* Experience within experiential agencies focusing on FMCG/retail/food/ brands
* Strong client relationship skills and strategic partnership development
* Exceptional client services with a successful business growth track record in fast-paced settings
* Solid financial acumen for budget management and P&L oversight
* Excellent communication, multitasking, and prioritization abilities under deadlines
* Deep understanding of managing experiential and integrated brand campaigns across design, production, logistics, and staffing.