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Do you have a passion for toys and making a difference in a business that is going places?
Ever wanted to have a secret meeting in the Batcave or immerse yourself in Jurassic World? Join us at The Entertainer Head Office and you can do exactly that in our bright character-based meeting rooms!
This position is based at our Head Office. You must live within a reasonable distance to the office or be willing to relocate by the role commencement date.
Job Purpose
As a Lead Copywriter, you will be responsible for crafting compelling and on-brand copy that resonates with our audience and drives sales and engagement across multiple touchpoints. You’ll play a crucial role in delivering our campaigns, from writing campaign headlines to creating engaging long-form content, and ensuring all written material aligns with brand standards. Your work will be key in driving sales, enhancing brand awareness, and supporting both online and in-store experiences.
Working in our busy marketing team, you will be an experienced copywriter with excellent communication skills, a flair for storytelling, and being a highly proficient wordsmith. Your role will also require confidence and experience in presenting, along with a proactive approach and problem-solving mindset. Your natural ability to influence and engage will enable you to build strong stakeholder relationships.
Skills & Experience
* A degree in English, Communications, Marketing, Journalism, or a related field is preferred.
* Proven experience in copywriting for brand, content creation, and SEO with at least 2 years in a lead or senior position, preferably within retail, eCommerce, or consumer-facing industries.
Responsibilities
* Brand Tone of Voice & Messaging: Develop a tone of voice for the brand that aligns with our strategy and produce guidelines for business-wide use.
* Campaign Copywriting: Lead the creation of campaign-specific copy for digital ads, emails, landing pages, social media posts, and in-store signage, aligned with overarching campaign strategies.
* Long-Form Copy Development: Create detailed and engaging long-form content such as blog posts, product descriptions, articles, and buying guides that provide value and drive web traffic.
* SEO Copywriting: Write SEO-friendly copy optimized for search engines, balancing creativity and quality to improve organic traffic and search rankings.
* Performance & Optimization: Monitor content performance across channels, collaborating with team members to use data to refine future strategies.
* Team Collaboration: Work closely with designers, marketers, and campaign managers to produce cohesive marketing materials.
As an employee at The Entertainer, your benefits will include:
* Birthday Leave plus 33 days of holiday (including Bank Holidays)
* Retail Trust & Virtual GP
* Pension salary sacrifice
* Flexible access to your pay via Wage Stream
* Generous toy discount
* Enhanced maternity and paternity pay
* High Street and leisure discounts
* Cycle to work scheme
* Life Cover
So, if you've got a passion for toys and making a difference in a business that is going places, apply now!
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