This is a core brand leadership position on the UKI marketing team.
Based in Central London, the Senior Brand Manager will lead Rémy Martin – an iconic premium cognac and a group of premium brandy brands. They will develop and deliver brand growth plans in line with the global strategies whilst adapting them to local consumer and trade requirements:
Main responsiblities are:
* Develop and implement UK brand strategies in collaboration with global teams and in alignment with the business objectives
* Lead the development and execution of brand plans, deliver on key metrics – e.g. A&P, volume, value, market share, brand equity
* Be a key contributor to and play a leading role in defining trade channel plans
* Analyse brand performance and ROI vs internal and market KPIs, lead performance evaluation analyses and presentations
* Manage partner agencies, roll-out brand communication platforms in relevant touchpoints, e.g. PR, events, media, influencer
* Lead the execution and post launch evaluations of NPD launches in the UK
Profile
* Experiencein the UK, in FMCG or BWS, ready to step up to lead multiple brands of scale
* Consumer-centric, results driven, structured and able to juggle multiple priorities
* Collaboration and teamwork mindset with a positive problem-solving attitude
* Commercial acumen, able to efficiently drive brand plans to deliver on financial as well as consumer KPIs
* Ideally, with knowledge and passion for the spirits industry, understanding of UK drinks culture, on-trade and retail landscape.
Additional information
Rémy Cointreau is an equal opportunity employer.
We celebrate diversity and are committed to create an inclusive environment for all employees.
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