Overview
Brighton i360 is one of the UK's leading visitor attractions, offering a unique and unforgettable experience. The Sales Manager plays a key role in driving ticket sales, developing corporate proposals, and identifying new revenue opportunities to maximise growth and visitor engagement and corporate trade. This role involves a mix of proactive business development, relationship management, and sales strategy execution to increase corporate partnerships and ticket sales.
Responsibilities
* Sales Leadership & Team Management
o Lead, coach, and develop two Sales Executives to deliver consistent sales performance.
o Set clear targets, priorities, and expectations for proactive sales activity.
o Monitor individual and team performance against sales targets and pipeline health.
o Provide regular coaching, feedback, and support to improve sales effectiveness.
o Foster a high-energy, commercially focused team culture.
* Sales Strategy & Revenue Growth
o Develop and lead the corporate sales strategy to deliver revenue targets.
o Identify new commercial opportunities to drive incremental ticket and corporate sales.
o Analyse sales performance data to identify trends, opportunities, and areas for improvement.
o Ensure the team maintains a strong and consistent pipeline of new business opportunities.
o Work closely with internal teams to optimise pricing, packages, and sales propositions.
* Business Development & Partnerships
o Develop strategic partnerships with corporate organisations, tourism partners, and local businesses.
o Identify and onboard new ticketing and distribution partners to generate incremental sales.
o Represent Brighton i360 at networking events, trade shows, and industry meetings.
o Strengthen relationships with corporate bookers, event organisers, and travel partners.
o Identify partnership opportunities that increase brand visibility and visitor numbers.
* Corporate & Group Sales
o Oversee the delivery of corporate bookings, private events, and group experiences.
o Support the team in developing tailored proposals and packages for corporate clients.
o Ensure a seamless end-to-end booking journey for corporate and group customers.
o Identify opportunities to grow corporate bookings and repeat business.
* Collaboration & Marketing Alignment
o Work closely with the marketing team to support campaigns targeting corporate clients and group bookings.
o Provide insight into sales trends and customer feedback to shape campaigns and offers.
o Support familiarisation trips (FAM trips) and industry networking opportunities that generate leads.
* Customer Engagement & Experience
o Maintain high standards of customer experience across the corporate sales journey.
o Ensure enquiries are handled professionally and efficiently by the team.
o Gather client feedback to continuously improve the sales proposition and experience.
* Commercially Minded
o Able to identify revenue opportunities and translate strategy into action.
o Leadership & Coaching: Motivates and develops team members to perform at their best.
o Proactive & Results Driven: Takes initiative to drive new business opportunities and partnerships.
o Relationship Builder: Builds strong long-term relationships with clients and partners.
o Organised & Strategic: Able to balance day-to-day execution with long-term commercial planning.
Qualifications
* Essential Skills & Experience
o Experience in corporate or hospitality sales, ideally within events, visitor attractions, or venues.
o Experience leading a team.
o Proven ability to drive revenue, win new business, and manage a sales pipeline.
o Strong commercial awareness and relationship-building skills.
o Experience using CRM systems to manage enquiries and track performance.
* Desirable Skills & Experience
o Knowledge of ticketing systems, booking platforms, and distribution channels. Experience working with marketing teams on B2B campaigns or lead generation.
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