About the role
1. In line with the UK On Trade Channel Strategy, own the channel strategy for National Accounts. Develop and execute a clear channel and category strategy fit for both our distribution portfolio, strategic supply partners and owned brands. This strategy must be grounded in insight and channel knowledge.
2. Drive the commercial performance of our portfolio via sustainable volume and profit growth initiatives across National Accounts. Work with finance and commercial to track regularly to review and course correct as appropriate
3. To lead and develop compelling customer and channel plans in conjunction with brand leads and commercial colleagues across owned, partner and distribution portfolio for Nationals. Ensure that these plans deliver the commercial objectives.
4. Create, deliver and evaluate Distribution Gold Standard within the Nationals channel. Ensure it embeds into customer and channel plans and tenders, delivering the right range, in the right customer, with optimised profit delivery.
5. Build support plans that drive visibility at every on trade consumer touch point; delivering ‘perfect outlets’ that focus on the consumer drinks journey.
6. Set KPI and ROI success measures, report on efficiencies and impact of all executed customer activity, ensuring that learnings are noted and shared.
About Us
7. Comfortable with managing a diverse workload of projects in a high-pressure environment.
8. Consumer insight driven, business planning, commercial strategy, and creative skills.
9. Ability to translate into compelling narrative for action.
10. Track record in building successful relationships with both internal and external partners.
11. Entrepreneurial, challenger mindset.
12. Good creative judgement.
13. Commercially astute and savvy to managing a portfolio P&L with an objective of optimising growth.
14. Strategically minded, with a flair for ideation and ability to turn data into insight to drive growth.
15. Excellent project management skills.
16. Strong communication skills.
17. Passion to lead highly effective teams to deliver against KPIs is desired.
18. Relevant experience within an FMCG background.