The Growth Marketing Lead will be responsible for analysing & supporting incoming customer data to identify opportunities in the customer journey to grow occupancy, working in partnership with operations to drive the growth aspects of each nursery's individual plan.
Responsibilities
* Use approved systems such as CRM, Qlik & internal Bright Horizons processes to improve & report effectively to drive the best returns & optimise growth within nurseries.
* Analyse customer data to identify opportunities in the customer journey such as (but not limited to) Check-in compliance, parent application compliance, virtual assistant or tour availability.
* Monitor and report on key performance indicators (KPIs) related to conversion rates & compliance.
* Provide weekly, monthly & quarterly insight to regional and operational leadership teams and recommendations based on data analysis to improve occupancy at regional and divisional level, develop and implement local, regional or divisional strategies to address gaps in the customer journey from CRM related insight to nursery performance.
* Collaborate with local and regional support teams to ensure compliance and marketing KPI's are met.
* Locate, nurture & foster locally agreed & approved partnerships & sponsorships for nurseries that need an increase or reputational enhancement.
* Assess business needs at local and regional levels to identify areas for improvement by concentrating on an agreed cohort of settings for 12 months.
* Develop tailored strategies to address specific local and regional challenges and opportunities through marketing plans for those chosen settings.
* Effective budget management to maximize returns on investment.
* Collaborate with the centralised marketing team to develop and implement local marketing campaigns where necessary.
* Identify opportunities for process improvement & lead cross functional teams to deliver process improvement.
* Identify opportunities for continuous professional development, in line with business needs.
* Ability to plan and deliver strategy, use systems and analytics, digital technology, and data to identify actions to turnaround and improve performance; drive commercial outcomes and measure the impact of initiatives and work-streams. Experience of Power Bi and Monday.com.
Qualifications
* Minimum of 3-5 years of experience in marketing, project management, or a related role.
* Proven ability to manage multiple projects simultaneously, with strong organisational and time-management skills.
* Excellent verbal and written communication skills, with the ability to create clear and concise briefs and reports.
* High level of accuracy and attention to detail in all aspects of work.
* Strong analytical and problem-solving skills, with the ability to think creatively and strategically.
* Understanding and experience in use of social media.
* Field based, with regular travel to nurseries, or central company offices such as London, Northampton or Manchester where needed.
* Full time hours - Monday - Friday 8:30am - 5pm or 9am - 5:30pm as preferred (some flexibility required to cover weekend events - time in lieu to be given).
* Proficiency in project management tools (e.g. Monday.com), Microsoft Office Suite, and familiarity with digital marketing tools and platforms.
* Experience in working with remote/hybrid teams.
* Experience in the education or childcare sector is a plus.
* Bachelor's degree in marketing, Business Administration, or a related field desirable.
* Project Management qualification desirable.
* Confident decision-maker, with the proven ability to support change and drive innovations; a secure understanding of relationship between business and service excellence with the ability to follow guidelines and work with others to achieve success.
* Confident and capable of working autonomously and remotely from the wider team.
* Demonstrates a commitment to sharing best practice and modelling positive behaviours that support team culture and performance.
* Promotes our HEART values.
* Strong interpersonal skills and the ability to work effectively with cross-functional teams.
* Ability to adapt to changing priorities and work in a fast-paced environment.
Bright Horizons is committed to safeguarding and promoting the welfare of children and young people. This post is subject to safer recruitment practice and pre-employment checks, including an enhanced DBS check, which will be undertaken before any appointment is confirmed. We are an inclusive employer and welcome people from all backgrounds to apply. We will consider reasonable adjustments required by applicants. If you share our passion, values, and have most of the skills listed, we encourage you to apply - as you may be just what we are looking for!
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