Brand Comms Lead
Location Dublin, Ireland Department Sales & Marketing
Description
Want to work for Europe’s #1 airline? Ryanair are looking for a Brand Comms Lead to take our branded customer communications to the next level.
Responsibilities:
Manage Ryanair’s branded communications to our customer base across Europe.
1. Drive consistency in our Tone of Voice & get comfortable writing high impact, disruptive & humorous copy – from radio sponsorship stings to campaign communications.
2. Manage campaign design & delivery – from comms planning & creative briefing to creative review & implementation.
3. Deliver an always on programme of branded communications across our owned channels (web, app & emails) to help keep Ryanair front of mind with our customer base.
4. Help build awareness & consideration of our ancillary products & services.
5. Work closely with internal teams to support how the business communicates with passengers, including launching new product features & communicating key policies.
6. Lead our joint advertising programme with key Tourist Boards, building on going partnership relationships & delivering high quality co-branded campaigns.
7. Work closely with our internal creative studio to deliver best in class content & campaigns, in a timely manner.
8. Manage any ATL campaigns & media spend – working closely with our media agency.
9. Work with our data & insight teams to better understand our customer and the specific opportunities & challenges we face in each of our markets.
10. Manage a team of talented execs.
Requirements
11. Must be fluent in English.
12. 5+ years’ experience - either in brand marketing or within an agency environment.
13. Excellent communicator, comfortable working with a diverse range of internal stakeholders & in a fast-paced environment.
14. Demonstrable line management experience.
15. Excellent copywriting skills.
16. Highly collaborative and an excellent team player, able to work at pace.
17. Analytical mindset with an instinct for identifying trends.
Benefits
18. Competitive salary
19. Discounted and unlimited travel to over 250 destinations
20. Defined Contribution Pension Scheme
21. Death in Service Benefit – Up to 2 times of annual basic salary
22. 20 Days Annual Leave – Increasing to 22 days after 12 months and 25 days after 3 years of continuous service.
23. Option for up to 5 additional unpaid leave days per year
24. Cycle 2 Work Scheme
25. Unrivalled career progression
Full Details
Location:Dublin, Ireland Employment Type: Industry:Airlines/Aviation Function: Experience: Education: